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Good morning!
Quick update: After hearing a lot of feedback from you guys, that 3 issues a week were a bit overwhelming, we’re moving AI Launch Codes to 2 issues per week—coming to your inbox every Tuesday and Thursday!
In today’s newsletter,
How Chamberlain Coffee’s email strategy works even with <100k visitors
The psychology that makes FOMO ads convert
Your 3PL isn’t just a vendor, it can be your biggest growth lever.
This issue takes just a minute to read. Enjoy!
Retention recipe
1. How Chamberlain Coffee’s email strategy works even with <100k visitors
Insights on their campaign frequency, email messaging, etc
Credit: Flow Candy
Ad Vault
2. The psychology that makes FOMO ads convert
The point of FOMO ads is to create urgency and scarcity.
It works because people hate missing out more than they like gaining.
Credit: Kushal Sen
Fulfillment Friday
3. Your 3PL isn’t just a vendor, it can be your biggest growth lever
One simple way to unlock this?
Communication.
Maintain multiple dedicated Slack channels
Hold weekly all-hands with the 3PL team
Have direct access to leadership.
The result?
No surprises, faster problem-solving, and real-time decisions.
Credit: Ronak Shah
Have questions or feedback? You can write to [email protected]