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Good morning.
Apologies for yesterday’s newsletter, which felt like reading a billboard. Here’s the fixed version👉Yesterday’s issue
Enjoy today’s normal-sized newsletter here👇
In today’s newsletter,
The one campaign switch that cut our client’s cpa by 22%
8 steps to fix a broken ad account
Trump’s trade war just got overturned
This issue takes 3 minutes to read.
Let’s dive into it!
Meta campaign
The one campaign switch that cut our client’s cpa by 22%
When Meta rolled out Advantage+ Sales campaigns, I duplicated our existing Shopping+ ads into the new format — same creatives, same setup.
June CPA (old campaigns): $90
July CPA (new campaign): $70
Total reduction: 22%
Why Advantage+ Sales delivers better results
Replaced 4 competing Adv+ Shopping campaigns with 1 unified campaign to avoid auction overlap.
Tested ad variations across collections to find winning combinations for likely buyers.
Auto-shifted budget daily to top performers, reducing spend on underperformers.
Running Meta ads and want to know if this switch makes sense for your account?
From the feed
8 steps to fix a broken ad account
You may have faced this in the past, or might face it in the future, so I definitely recommend taking a minute to read through it.
It’s go-time for holiday campaigns
Roku Ads Manager makes it easy to extend your Q4 campaign to performance CTV.
You can:
Easily launch self-serve CTV ads
Repurpose your social content for TV
Drive purchases directly on-screen with shoppable ads
A/B test to discover your most effective offers
The holidays only come once a year. Get started now with a $500 ad credit when you spend your first $500 today with code: ROKUADS500. Terms apply.
Policy & Regulation
Trump’s trade war just got overturned
While this ends one battle, it’s a reminder that global trade policies can shift overnight. Review your supplier contracts, diversify sourcing, and keep a buffer in timelines — sudden changes can cost you.
Have questions or feedback? You can write to [email protected]