How your brand shows up in ChatGPT answers

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For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more.

HubSpot’s CTO and founder broke down how AI search engines decide what to recommend.

One thing stood out.

Reddit.

When someone asks ChatGPT “what’s the best CRM for a 10-person team,” it pulls from threads where real people asked that exact question and got real answers, with upvotes to prove it.

He put it simply: AI trusts what humans already validated. Upvotes, replies, engagement.

Ahrefs’ 2024 study backs this.

Reddit is one of the most cited domains in AI answers, especially for recommendations.

Here’s what works:

Search Reddit for your product category + “recommendations” or “what do you use for X.”
Find threads where buyers are asking questions your product solves.
Post a helpful response.

One founder selling project management software replied to 2–3 threads a week. Within 60 days, their product started appearing in AI answers for “best project management tool for agencies.”

Do this wrong and it backfires.

If your response sounds like a product page, it gets flagged and downvoted.

Action summary

Let us know by simply replying to this email, and we’ll have an expert reach out to you and answer that, and you can also expect to receive some helpful resources.

The founders who sound like robots online all made the same mistake. They handed AI the wheel instead of the map.

There's a version of AI that actually makes your writing better. It has nothing to do with generating content.

It's about using AI where it's strong — structure — and stepping back in where it's weak, which is sounding like you.

Here's how it works in practice.

Before you write anything longform, dump your ideas into ChatGPT and ask it to suggest a structure. A logical order, a narrative arc, a way to connect the dots. Take what makes sense. Cut what doesn't. Now write the whole thing yourself.

What you get is a clean skeleton with your voice on top. The AI just stopped you from writing yourself into a corner.

Studies from Content Marketing Institute shows brand voice consistency is a top concern when marketers adopt AI.

The ones who solve it treat AI as a drafting board, not a ghostwriter.

Action Summary:

Your customers are telling you exactly why they hesitate to buy. Most store owners never look.

Every support ticket is a data point. Someone had a question, couldn't find the answer on your site, and had to ask. Some of them bought anyway.

But a lot of them left.

The problem is proximity.

You know your returns policy, your warranty terms, your variant differences so well that you stopped noticing they're hard to find. What's obvious to you is a genuine blocker for someone landing on your store for the first time.

Pull your last 90 days of support tickets and count which questions came up most. Frequency is your proxy for how poorly that answer exists on your site right now. If your team answered the same question 40 times this month, your site answered it zero times in a place anyone could find.

Then go find where that answer currently lives.

Last step: move the answer to where the anxiety actually happens.

Shipping cost questions belong on your product page and in your cart.

Return policy concerns belong above the fold on your PDPs, not in a footer.

Action Summary:

Credit: Sheldon Adams

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