Is your product page ready for paid traffic?

Advertise to 38,456 E-Commerce Businesses

Promote your tool, service or upcoming event - Reach Founders

Good morning!

In today’s edition, CRO expert Stuti Kathuria returns with a guest post breaking down the 9-step PDP checklist you need before running ads.

In today’s newsletter,

This issue takes just 2 minutes to read!

Let’s dive into it👇

⭐How to get the most upsells without angering your customers

Tip: Tiered pricing is a powerful selling model predominantly used in subscription and service-based offerings.

⭐Product demo basics (with real examples)

Tip: Good demos start with research. Know your audience, whether you’re making a pre-recorded, interactive, or one-on-one live demo.

⭐What you need to know about the new Texas SB 140 law

“The key changes in the new law are designed to give Texas consumers more power and protection against unwanted marketing communications.”

70% brands today drive ad traffic to PDPs directly. So before investing heavily in ads, see if your PDP is ready for it.

Here's a 9-step checklist:

1. Announcement bar throughout the site. Should talk about free shipping threshold, any free samples, or delivery region.

2. Product name with clear benefits + product type. Keep is short within 2 lines (on mobile).

3. Highlight benefits in the first fold. If a sentence, place it below the product title. If these are badges, place them above the product name.

4. Aspirational first image. Not only the product shot with a white background.

5. Image gallery with educational content. Not only product in different angles. Show how to use, benefits, ingredients.

6. Highlight "value" next to or below price. This is the quantity.

7. Talk about benefits before add to cart. Keep these in bullets (and not paragraphs).

8. Optimize the area around the add to cart. Highlight free shipping, delivery time, other brand USPs.

9. Lastly, if you have an offer, place it before the educational content starts (like accordions).

Priotise the first 2-3 folds.


PS: To find exactly why shoppers don't buy from YOUR store, use heat maps. This will help you find insights unique to your store. And identity elements that visitors ignore and interact with.

Work with Stuti to improve your conversion rate

If your website converts below 2.5%, 👉fill out this form

Her clients typically see at least a 25% lift in conversion.

This thread is absolute gold. There’s a chart he’s shared where you can find the biggest channel spend, ROAS, CPA, etc.

P.S. I was surprised to see what channel is on #4.

👉Check out the full thread