It’s not the AI, it’s you: 5 prompts for smarter outputs

In today’s newsletter

• Want loyal customers in 2025? Start here.

• Your AI output is only as smart as your prompt.

• Your SMS copy isn’t always the problem. Your timing is.

• TikTok Shop slumps as tariffs hit

  In today’s AI Launch Codes (For Premium Users Only)

• 5 advanced prompting methods to get 1000x better output from GPT

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Want loyal customers in 2025? Start here.

In 2025, loyalty isn’t a nice-to-have; it’s survival. If customers aren’t choosing you, they’re choosing your competitors.

Loyalty Connect 2025 is coming up from June 11th to 13th, and I’ll definitely be tuning in.

It’s free, fully virtual, and just 2 hours a day, so it’s easy enough for even the busiest of us to join.

Here’s the daily lineup:

Day 1 – June 11: Why loyalty has never been more urgent

Learn why falling behind on retention in 2025 is a risk you can’t afford. Hear from experts and brands at all stages of their loyalty journey.

Day 2 – June 12: Glow up your fashion & beauty loyalty strategy

Explore how top fashion and beauty brands are driving long-term loyalty through emotional connection and community.

Day 3 – June 13: The future of retention

See what’s next for LoyaltyLion, get fresh data on what customers really want, and hear from the tech partners powering leading loyalty programs.

I’m always looking for practical ways to boost retention, and this felt worth sharing.

AI Launch Codes

Your AI output is only as smart as your prompt.

It doesn’t matter if you’re using GPT-4, Claude or Gemini. If your prompt sucks, the output will too.

Wanna write better ad copy, landing pages, PDPs, retention emails, and even campaign briefs?

Here’s 5 high-signal prompting methods that I use every week to get GPT to actually think like a strategist.

1. Chain Prompting (build smarter responses, step by step)

If you're asking GPT to write something complex, one-liner prompts won’t cut it.

Prompt Framework:

Let’s work in steps.

Step 1: Ask me questions to understand the task
Step 2: Confirm the direction
Step 3: Deliver the output in [format]

Example:

Help me write a retention campaign for a refillable deodorant brand.

Let’s work in steps:
- First, ask me about tone, audience, offer, and goal
- Then confirm direction
- Then write 3 emails in markdown format

Why it works:

Because GPT isn’t a mind reader. You build context. It builds better answers.

Want the other 4 prompt formats I actually use?

Bonus: one of them helps GPT write the prompt for you

You can find the complete walkthrough, including 4 more prompts at the bottom of the newsletter.

Retention

Your SMS copy isn’t always the problem. Your timing is.

Happy Monday!

Timing your texts right is one of the easiest wins in retention, and 99% of brands still get it wrong.

Here’s a few super easy tests worth running:

1. Post-purchase flows. Test same-day vs next-day sends.

If someone opts in or buys, wait 24 hours. I’ve seen delayed texts get more replies as people have time to read them.

2. Batch sends. Mornings vs evenings.

Try sending your next campaign at 6pm local time instead of 10am. People are more likely to browse when they’re off the clock.

3. Missed clicks. Add a re-send.

If they didn’t click your SMS within 8 hours, send a follow-up the next day with a new hook.

4. Time zones. Don’t skip this.

No one wants a promo text while brushing their teeth. Segment by time zone and hit them at a normal hour.

None of this is fancy. But it’ll quietly bump your CTRs, replies, and revenue.

Alright folks, that’s it for today!

-Ibrahim

Insights for the day

TikTok Shop slumps as tariffs hit

TikTok Shop’s U.S. sales dropped 20–25% in early May. Rising tariffs and shipping costs are hitting hard—smart sellers are cutting SKUs and moving to U.S. fulfillment. If you're selling on TikTok, now’s the time to streamline and localize.

Continue reading →

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We built AI Launch Codes to help you scale smarter. We test AI tools, build workflows, and write prompts—so you don’t have to. But testing takes time, money, and effort. This paid upgrade helps us keep experimenting, while you get the winning playbooks delivered straight to your inbox.

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Why You’ll Want It:

• • Use AI to scale faster, cut costs, and boost efficiency
• • Ready to use workflows, automations and prompts
• • Real world use cases, no theory