It’s Wednesday!
And that means we’ve got a cool AI walkthrough for you in today’s edition.
Here’s what I’ve compiled for you:
Top 5 recommended reads (that’s becoming your favorite section)
Ibrahim teaches how you can launch campaigns in 10 minutes with AI
Hana breaks down Scheels’ strategy behind 888K vs 88K
Checkout Sean’s free webinar: learn from CEOs on international scaling
Speaking of free, only 24 hours left to sign up for our free workshop on: How to make founder-led content that 100x’s your reach
FTC targets dark patterns and what you should do today
AI Launch Codes (For Premium Users Only):
Ibrahim’s step-by-step walkthrough on how to automate your influencer & affiliate campaigns
This issue takes 6 minutes to read.
Let’s dive into it👇
Use AI to boost Google Ads, but stay in charge
The ultimate event for deep discounts for Walmart+ members
Combine KPIs, attribution, and strategy to improve paid media reporting and drive growth
This week saw key acquisitions and massive funding in AI and tech
The Seed 100 list celebrates early-stage investors who take the biggest risks by backing startups before they even have a product
Most founders that I know are bad at cold emailing. And influencer outreach is a manual, tiring job, and I’m yet to see someone do it consistently.
This new AI tool automates both influencer and affiliate marketing.
We fed in drinkag1.com as the brand. In under 10 mins, it:
Generated a custom marketing strategy
Wrote full campaign copy & CTAs
Auto-tagged audiences, placements, and expected CPM/ROAS
Outputted projected reach, clicks, and conversions
This is the closest we’ve seen to a plug-and-play DTC marketer for early teams.
Upgrade to get the exact tool + workflow at the end of the newsletter.
For just $10/Month. 7 days free trial. Cancel Anytime.
🥇 This High-Performing Video got 888K+ Views
The video opens with an action-packed scene, quickly grabbing attention with fast-paced energy.
Scheels employees take center stage, making the brand feel human and relatable.
A funny and unexpected moment of a guy wearing a helmet to catch products adds tension and keeps viewers engaged.
🥉 This Low-Performing Video only got 88K Views
The videos is too polished and lacks the the behind-the-scenes hustle and personal connection that engages viewers.
It feels more like a standard explainer than something memorable.
If you’re a DTC brand, here’s the playbook:
Show the effort, not just the end result.
Let your team be the stars — people connect with people.
Even simple chaos can bring the drama your video needs.
Catch you in the next one,
Hana
Sean Frank is hosting a live breakdown of Ridge’s international expansion, such as shipping, ops, tax, all of it! If you’re even thinking about going global in the next 12 months, you should check it out.
A 100 of you have already signed up - check your email for the calendar invite email.
🗓️ June 12th · 9 AM EST — Claim your seat
What this webinar will cover:
Brainstorm video ideas using AI that resonate with your audience
Script short-form videos that feel authentic, not forced
Shoot content quickly with the Captions app (no fancy setup needed)
Bonus: Founder-led formats and storytelling tips you can steal.
The FTC is cracking down on tricky design tactics, like hidden fees and pre-checked subscriptions, to better protect consumers.
What to do today:
Audit your key flows (product pages, cart, checkout) for misuse
Remove or replace manipulative elements.
Promote “no hidden fees, opt‑in only” as a trust signal
If you're solo or running lean, this can replace weeks of hiring, outreach, and guesswork.
🛠 Tool Used: Head
Use Case: AI‑driven setup for influencer, affiliate, and cold email marketing
Time Required: Under 15 minutes
Step 1: Create your org
We built AI Launch Codes to help you scale smarter. We test AI tools, build workflows, and write prompts—so you don’t have to. But testing takes time, money, and effort. This paid upgrade helps us keep experimenting, while you get the winning playbooks delivered straight to your inbox.
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