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Good morning!
In today’s newsletter,
Outrank competition this holiday season with micro-influencers
LinkedIn loves “day in the life” videos"
The new big Meta update
Amazon’s system prefers fast moving inventory
This issue takes 2 minutes to read.
Let’s dive into it👇
Micro-influencers
1. Outrank competition this holiday season with micro-influencers
Most sellers face the same issues:
PPC costs spike 30–50% in Q4
Rankings freeze on page 2
Reviews trickle in too slowly
That’s where Lenny & Larry’s were stuck - until they used Stack Influence.
We activated 1,560 influencers who each:
Bought the product on Amazon (a verified purchase)
Shared honestly on social media
Left organic UGC that the brand could repurpose
The result? 🚀 11× sales, ⭐ 525 reviews, 👀 2.3M impressions
Get ahead of Q4 competition.
Grow Without Ads
2. LinkedIn loves “day in the life” videos
If you’re already making them, repost them to LinkedIn.
If not, it’s a great time to start creating.
“Day in the life” videos give a behind-the-scenes look at your daily routine or work life.
This is the kind of content LinkedIn craves right now.
And they want more of it on their platform.
Credit: courtlynnjohnson
Campaign Command Center
3. The new big Meta update
After Andromeda, the next big shift on Meta is GEM (Generative Ads Model).
If Andromeda changed how ads were delivered,
GEM is the new brain deciding who gets your ads across Meta.
GEM is getting way better at spotting who will actually buy, not just who clicks or scrolls.
It sorts through billions of weak signals and finding the few actions that truly predict a purchase.
Things liks scroll depth, watch time, reactions, bounce rate are important parameters.
What you need to do:
1. Build for signal quality
Every creative sends signals to GEM, so focus on clear, high-quality assets that drive meaningful actions, not just clicks.
2. Diversify your creatives
Use different angles, personas, and formats so GEM has more ways to discover new buyers.
3. Think cross-platform
Keep Facebook and Instagram aligned because GEM now learns across both at the same time.
4. Use organic as training data
Test ideas organically first and turn the best performers into paid ads to give GEM stronger signals.
Credit: Olly Hudson
Amazon
4. Amazon’s system prefers fast moving inventory
This means it checks in small shipments much faster than big ones.
So send small shipments often instead of sending one big shipment as that can cause delays and make Amazon restrict how much you can send.
A simple plan to follow:
Send 2–4 weeks of stock to Amazon at a time.
When you’re down to about half left, send the next batch.
P.S. you can keep your extra stock with either AWD (Amazon Warehousing & Distribution) or a 3PL (third-party logistics warehouse)
Source: Marketplace prep
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Have questions or feedback? You can write to [email protected]