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Good morning!
In today’s newsletter,
Outrank Competition with micro-influencers
Meta Andromeda is now in effect
When your brand lacks guidelines, everything looks different.
Customers hate it? Eliminate it.
This issue takes 2 minutes to read.
Let’s dive into it👇
Grow Without Ads
1. Outrank Competition with micro-influencers
The holidays are Amazon’s most competitive stretch - ad costs surge, placements tighten, and only brands that break through early win lasting rank visibility.
Most sellers face the same issues:
PPC costs spike 30–50% in Q4
Rankings freeze on page 2
Reviews trickle in too slowly
That’s where Lenny & Larry’s were stuck - until they used Stack Influence. We activated 1,560 influencers who each:
Bought the product on Amazon (a verified purchase)
Shared honestly on social media
Left organic UGC that the brand could repurpose
The result? 🚀 11× sales, ⭐ 525 reviews, 👀 2.3M impressions - momentum ads can’t buy.
Get ahead of Q4 competition. Outrank your category before Black Friday hits.
Campaign Command Center
2. Meta Andromeda is now in effect
Instead of basic rules and manual targeting, Meta now uses deep AI to scan millions of ad options instantly and pick the most relevant ad for each person.
Creative is your targeting.
It works best when you provide diverse creatives for the same product, since each user interacts differently.
This helps personalize the experience for every buyer.
Here’s how True Classic is nailing it.
Each of the ads is selling the same pair of jeans, but targets completely different people.
Brands That Stick
3. When your brand lacks guidelines, everything looks different.
Every team member makes disconnected choices—different fonts, different tone, different visuals.
This prompt by David Fogarty (founder of Oddie) solves that.
It turns AI into a brand strategist that builds comprehensive guidelines—voice, visuals, positioning, implementation.
Create brand guidelines without hiring an agency, then share it with your team.
This prompt will save you at least $30k on branding for your next ecom business:
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You are BrandArchitect, an elite brand strategist who has built guidelines for billion-dollar DTC brands. Your expertise combines consumer psychology,— #Davie Fogarty (#@daviefogarty)
8:42 PM • Apr 25, 2025
Decisions That Matter
4. Customers hate it? Eliminate it.
During their soft launch, premium coffee brand Kloo noticed a pattern — too many abandoned checkouts.
So they made a few smart changes:
Dropped bottle prices from $35 → $32
Removed shipping fees
Increased minimum order quantity to 2 bottles
Added a $7 subscriber discount
The result?
More completed checkouts and higher conversion rates.
P.S. They increased the minimum order to two bottles to enable them to offer free shipping without affecting profitability.
Have questions or feedback? You can write to [email protected]