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Good morning!
In today’s newsletter,
Meet the AI analyst your brand’s been missing
Everyone’s talking about the new Meta Andromeda update
Stop leaving money on the table when you send traffic to Amazon
This issue takes 3 minutes to read.
Let’s dive into it👇
AI Tool
1. Meet the AI analyst your brand’s been missing
I’ve been using Polar Analytics 🐻❄️ for a while, and when they dropped their MCPs (Multi-Channel Processors), I was curious whether this could finally let me leverage AI the way we’ve always imagined.
Turns out… yes. And instantly.
Within 30 seconds of plugging it in, I was genuinely blown away.
Here’s what it surfaced in under a minute 👇
💸 $30,482 in ad spend that should’ve been cut two weeks ago.
🧴 A hidden SKU converting at 10.2%, buried halfway down a collection page, driving 3× higher AOV than the store average.
📦 Customer LTV variance of +62% between Meta-acquired and Google-acquired cohorts
That’s what MCPs make possible.
And Polar Analytics is one of the first to bring this to market.
Campaign Command Center
2. Everyone’s talking about the new Meta Andromeda update
But what does Meta really expect from you, the advertisers?
We’ve managed to get our hands on some slides Meta has shared—let’s dive in.
Meta no longer rewards advertisers relying on a few “winning ads.”
The new system thrives on diversity, volume, and frequency.
But remember: volume and frequency require diversity.
Meta’s algorithm now looks for distinct creative signals — different angles, formats, personas, and messages.
In other words, iterating on the same inputs will only take you so far.
Amazon
3. Stop leaving money on the table when you send traffic to Amazon
If someone buys your product on Amazon because you sent them there, Amazon slashes their commission by 10%.
The math is simple:
Normal Amazon fee: ~15%
With referral link: 5% (15% - 10% bonus)
What to do:
Create your attribution links
Update your Amazon link in your bio
Need help setting it up?
Reply ‘Amazon’ to this email, and if we receive at least 100 requests, we’ll get Ibrahim to do this.
Have questions or feedback? You can write to [email protected]