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In today’s newsletter,
Scale your IRL campaigns like digital ads
When AI handles the work, judgment controls the outcome
How to turn customers into corporate sales
A free newsletter with the marketing ideas you need
AI Launch Codes: Turn Claude Into a $5,000 Meta Ads Strategist
This issue takes 2 minutes to read.
Check out our DTC tool stack here
Let’s dive into it👇
Scale Your IRL Campaigns Like Digital Ads
Out Of Home advertising has long been effective but hard to scale—until now. AdQuick makes it simple to plan, deploy, and measure campaigns with the same efficiency and insight you expect from online marketing tools.
Marketers agree: OOH is powerful for brand growth, driving new customers, and reinforcing messaging. AdQuick makes it easy, intuitive, and data-driven—so you can treat real-world campaigns like any other digital channel.
AI Strategy
When AI handles the work, judgment controls the outcome
Typeform surveyed 2,000+ people on how they're using AI at work. 95% of marketers said yes, they use it. Mostly for writing and editing.
That part isn't surprising. AI is genuinely good at getting you from zero to something fast.
But here's what the data also showed: 91% of those same marketers said they edit AI output to make it sound more human, even when it's technically correct.
That editing job doesn't get automated away. It gets bigger. More output means more to review, more to filter, more calls to make about what's actually worth sending.
Try this. Open ChatGPT and describe your audience. Ask how to market to them. Ask again. And again. You'll get different answers every time, and most will sound reasonable. Almost none will be strategically useful. That's because AI amplifies whatever thinking you put in. Fuzzy positioning in, a thousand fuzzy variations out. Sharp strategy in, execution that actually moves.
The scarce resource on your team is no longer bandwidth.
It's the person who knows which audience is worth pursuing, what to publish versus kill, and when something that sounds right is actually wrong.
Here's what that means: you run your social post through AI, it comes back clean, grammatically fine, on-message. But something looks off.
Then your Gen Z colleague reads it and makes three small copy tweaks. Suddenly, it doesn't sound cringe anymore because they know exactly how your audience talks
That's not a task you can prompt your way through.
Nearly two-thirds of marketers in the survey said they're actively re-skilling toward strategy.
Action Summary:
Audit your team: identify who owns strategic calls vs. who owns execution tasks
Run one AI-generated draft through your sharpest editor — track how many judgment calls they make
Before your next campaign, ask: who is this for and why will they care? If your team can't agree on the answer, don't brief the AI yet.
Credit: Amanda Natividad
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Pod Bites
How to turn customers into corporate sales
Roel Schatorjé sells reusable stone paper notebooks under his brand Moyu. His corporate clients include Nike, KLM, and McKinsey. He got there through his DTC web shop.
The mechanic is simple. Every person who buys from your store works somewhere. Most of those companies buy gifts for employees, for clients, for onboarding.
Roel calls it B2C-to-B2B. You sell to the person, then help them sell to their employer.
Three months after someone buys, they get an email with a toolkit: here's how other companies use this, here's the pricing, here's what to send your manager. He tried a 100 euro referral incentive first. Removing friction worked better.
He also times it. Around Christmas, nurses' day, back-to-work season, targeted emails go to customers in relevant industries. The right message at the right moment.
One thing he learned on cold outreach: go to HR, office managers, or at companies under 250 people, straight to the founder. The sustainability team will cheer for you but rarely sign off.
Action Summary:
Set up an email 90 days post-purchase with pricing and a one-pager customers can forward to their manager
Pick 2-3 seasonal gifting moments and email customers in relevant industries before each one
For cold outreach, contact HR or office managers rather than the sustainability department
🎧 Watch the full episode
The best marketing ideas come from marketers who live it. That’s what The Marketing Millennials delivers: real insights, fresh takes, and no fluff. Written by Daniel Murray, a marketer who knows what works, this newsletter cuts through the noise so you can stop guessing and start winning. Subscribe and level up your marketing game.
Turn Claude Into a $5,000 Meta Ads Strategist
Meta's Andromeda update changed the rules.
Before Andromeda, you could run 10 variations of the same ad — different hooks, different headlines — and each one competed independently at the auction.
That's not how it works anymore.
Andromeda reads your creative the way a human would. Colors, faces, tone, message, format. It groups ads that look and sound similar into a single Entity ID — and that group gets one ticket to the auction. Not ten. One.
You might have 15 active ads. Andromeda might see 3.
This is why iterating on the same ad stopped working. You're not adding auction tickets. You're adding weight to the same pile.
The fix is creative diversity. Ads that are genuinely different from each other — different person they speak to, different reason to buy, different format. Not a new hook on the same video. A completely different angle built for a completely different person.
We've covered this in the newsletter. The principle isn't complicated. But knowing it and executing it consistently are two different things.
What a Claude Skill does
A Claude Skill is a file you upload to Claude that permanently changes how it behaves for a specific task.
Without a skill: Claude is a generalist. Ask it to write a Meta ad and it gives you something generic — no Andromeda awareness, no diversity check, no knowledge of what actually works.
With a skill: Claude becomes a specialist. The methodology is baked in. Every session runs on the same system, without you re-explaining how Andromeda works from scratch.
We built two skills trained directly on our Andromeda research — everything that works, everything that doesn't.
How the two skills work together
Skill 1: Meta Ad Brief
You give it your product, your customer reviews, your spend, and what's currently running. It asks the right questions across two rounds and outputs a full creative brief.
Before it delivers anything, it runs the diversity check automatically: each concept must differ on at least 3 of 4 dimensions — persona, angle, hook, and format. If two concepts are just hook swaps, it flags them and rebuilds. You never get a brief full of variations dressed up as strategy.
Skill 2: Meta Ad Creative
Takes the brief from Skill 1 and writes the actual ads. UGC scripts, founder video scripts, static copy, comparison ads.
Every output includes primary text with the hook front-loaded before the 125-character cut, a headline within Meta's spec, and a "Meta signal" line — one sentence on who Andromeda will route that ad to based on how it reads.
The two skills run in sequence. Brief first, copy second. One feeds the other.
These skills are trained on everything inside the Andromeda Playbook — our full research on how Andromeda works, what account structure to run by spend tier, how to read results without breaking what's working, and the weekly audit that catches problems before they show up in revenue.
If you haven't got your copy yet:
The Andromeda Playbook
The complete guide to running profitable Meta ads in 2026. Built from 750+ sources, 2400+ minutes of expert content, and thousands of real advertiser reports. Every recommendation is budget-specifi...
What this playbook cover:
Why Andromeda clusters similar ads and how to stop it from happening in your account
Account structure by spend tier — exact campaign, ad set, and creative counts
When to kill an ad, when to scale, and how to read results without resetting the algorithm
The weekly audit that catches what's quietly breaking before revenue drops
Here are your two skill files
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