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58% of buyers now start their research in ChatGPT or Gemini, not Google. Most startups aren't showing up there yet.

The ones that are get cited by the AI tools their buyers, investors, and future hires already use. And they convert at 3×.

Download the free AEO Playbook for Startups from HubSpot and get the exact steps to start showing up. Five minutes to read.

Get the free playbook

Most product pages put reviews halfway down the page.

One brand moved them under the buy button and added $63,735 a month.

Here's what was happening: mobile users would hit the CTA, hesitate, and scroll down looking for reassurance.

By the time they found the reviews, the moment had passed.

The fix: they placed reviews at the exact moment someone is deciding, right under the button, so the gap between "should I?" and "I'm buying" barely exists.

They didn't just dump all reviews there either.

They used post-purchase survey data to pick reviews that addressed the most common objections, then highlighted them in colored containers so they couldn't be missed.

Action Summary:

Credit: Oliver Kenyon

Let us know by simply replying to this email, and we’ll have an expert reach out to you and answer that, and you can also expect to receive some helpful resources.

New benchmarks just dropped from Social Media Today, and three numbers stand out.

If you're actively posting, you're probably already feeling it.

The more useful thing benchmarks do isn't tell you where to be.

It confirms what you're already seeing so you can stop second-guessing your own data.

Because there's no universally best platform.

There's only the platform where your audience actually is, and where you're willing to show up consistently.

The brands seeing results right now stopped trying to be everywhere. They went deep on one or two platforms, leaned into the formats working there, and stayed consistent.

Action Summary:

Credit: Jade Beason

Most ecommerce brands pick a number for what they’re willing to spend to get a new customer.

This is called customer acquisition cost (CAC): the amount you spend on marketing to acquire one customer.

Then they spend months defending that number without ever checking if it actually makes sense.

One founder spent six months debating whether $47 or $53 was the right amount to spend per customer.

His team had no idea what those customers actually spent over time. They were arguing about the wrong thing.

Before you set a spending target, find out what a customer is actually worth.

This is called lifetime value (LTV): the total amount a customer spends with your brand over time.

Take everyone who bought from you 12+ months ago and add up what they spent in total. That's your baseline.

Then look at where those customers came from. Paid ads, Google search, word of mouth, because they often spend very differently over time.

Averaging them all together hides what's working.

Once you have that number, the math is simple. A healthy target is to spend no more than a third of what a customer is worth to acquire them.

If your average customer spends $150 with you, you can afford to spend $50 to get them. Not before you know that.

Action Summary:

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