Pay international suppliers and earn rewards

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Good morning!

In today’s newsletter,

This issue takes 3 minutes to read.

Check out our DTC tool stack here

Let’s dive into it👇

The brands with the cleanest cash flow have stopped using bank wires for international suppliers.

❌ Old approach:
Wire money → cash leaves immediately → supplier gets paid in 3-5 days → zero rewards earned → unhappy vendor who pays the fee. Everybody loses.

✅ New approach:
Pay by card → supplier gets paid in 1-2 days → you keep cash for 30-45 days → earn 1.5-2% cashback automatically → happy vendor gets paid faster in their currency. Everybody wins.

The difference at scale:

Plus you get 45 days of float on every payment instead of losing cash immediately.

Your vendors still receive payment in their preferred currency (CNY, INR, MXN, EUR, and more). They actually get paid faster than traditional wires. You just structured it smarter.

If you're sourcing internationally and not earning rewards on those payments, you're giving away margin for no reason.

Try Melio and you can start collecting those rewards.

Limited offer: First international credit card payment of $1,000+ in your vendor’s local currency with Melio gets you a $500 gift card. First 100 brands only.

We are super excited to announce a new partnership.

We’ve partnered with Magicals, an AI email design tool that finally solves the design side of email, not just the copy.

If you’re an AI Launch Codes subscriber, you get 1 full month of Magicals completely free.

That’s $195 of value, included with your subscription.

What Magicals actually does

Magicals is an AI-powered email design tool built for e-commerce brands.

You connect your Shopify store, tell the AI what you want to create (sale, launch, promo, announcement), and within seconds, you get a fully designed email.

Layout, imagery, copy, product blocks, CTAs, everything.

And the most important part? Every single element is editable.

You’re not locked into AI output or stuck re-prompting:

Once you’re done, export the email to any email platform you already use.

How to get the free access:

Get 1 free month of Magicals (worth $195) — just click the link and activate

Upgrade to AI Launch Codes to unlock this perk

We’re rolling out more partnerships like this, real tools, real value, all bundled inside AI Launch Codes.

Super Bowl LX is on February 8.

27 million people watched last year's game, and most of them had their phones out the entire time.

That's your opening.

The "second screen" opportunity.

Viewers aren't just watching the game anymore. They're checking bets, scrolling feeds, texting friends, and reacting to ads in real-time.

Tinuiti's research found that brands can win big by creating real-time social campaigns timed to ad breaks and halftime.

3 tactics to test out:

Source: Tinuiti - Super Bowl Marketing Strategy

When DTC brands think wholesale, they picture Target or Nordstrom.

Big stores, big orders, big risk.

But that's not where the volume is.

According to Joor's 2025 Wholesale Trends Report, independent boutiques now account for 59% of total wholesale transaction volume, up from 47% just five years ago.

In Europe and Asia, they represent 74% and 76% respectively.

Here's why it matters: Independent boutiques are more accessible than major retailers. They have smaller minimum orders, make quicker decisions, and are run by owners who genuinely want to discover new brands.

You need relationships with 5-10 independent stores in markets that make sense for your brand.

What you can do:

Source: Sourcing Journal

If you want to know the core principles of high-performing advertising in 2026, join our educational webinar with award-winning creative strategist Babak Behrad and Neurons CEO & Founder Thomas Z. Ramsøy.

They’ll show you how standout campaigns capture attention, build memory, and anchor brands. You’ll walk away with clear, practical rules to apply to your next campaign.

You’ll learn how to:

Master the art of high-impact campaigns in an era of AI-generated noise and declining attention spans

Save your seat