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In today’s newsletter,
Meet your partner in delegation
Mobile search suggestions can boost sales
The Amazon Flywheel Effect
Bundles protect your margins better than discounts
This issue takes 2 minutes to read.
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Conversion Lab
Mobile search suggestions can boost sales
A test showed that showing popular products and categories before users even type made it easier to shop on mobile.
Why it works:
It removes friction and helps customers find what they want faster, without typing.
The result: Mobile revenue per user went up 9.5%.
Credit: Raphael
Amazon
The Amazon Flywheel Effect
What it means:
Sell fast → Rank higher → Get organic visibility → Sell even faster.
How to do it: Pick 1 hero product and put 100% of ad spend on it for 30 days.
Look at this brand’s example:
Result: Boosted revenue and lower ad costs.
Holiday Playbook
Bundles protect your margins better than discounts
Look at this brand’s example:
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