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In today’s newsletter,
252 Micro-Influencers. No Cash. 10× Sales.
Should you use CBO or ABO?
How miraclinical built a $3M+ brand in a niche nobody understood
How Jennifer Anniston’s brand grew sales 40% with CTV ads
AI Launch Codes: Agencies charged $10k/month for this. Claude does it in a weekend.
This issue takes 2 minutes to read.
Check out our DTC tool stack here
Let’s dive into it👇
Influencer Marketing
252 Micro-Influencers. No Cash. 10× Sales.
Naked Sunday was stuck: low velocity, buried in Amazon search, barely any reviews. They activated 252 micro-influencers through Stack Influence — creators who actually purchased the product on Amazon, tried it, and posted authentic UGC. No cash fees. Just product.
4 months later: 10× monthly sales, jumped 25,000 spots in Beauty & Personal Care rankings, 1.4M social impressions, and 57 organic product testimonials.
The model is simple — influencers buy your product with their own Amazon accounts, generating real purchase velocity that the algorithm rewards. You keep the UGC rights, the ranking boost, and the review momentum. Brands like Magic Spoon, Unilever, and MaryRuth Organics use it to hold page-1 positions.
Meta
Should you use CBO or ABO?
Quick explainer if you're not familiar.
CBO (Campaign Budget Optimization) means you set one budget at the campaign level. Meta decides how to split it across your ad sets. You give up control.
The algorithm decides where your money goes.
ABO (Ad Set Budget Optimization) means you set the budget on each ad set
individually. You decide where every dollar goes. More control. More work.
Simple choice, right? Let the algorithm handle it, or handle it yourself.
Except nobody agrees on which one you should pick.
Nick Theriot: "Strictly CBO." No exceptions. (YouTube)
Sam Piliero: "ABO is completely dead."
CT the Disrupter: "CBO and Advantage Plus will outperform manual control every single
time."
Meanwhile, Chase Chappell, who's advised on $200M+ in ad spend, still uses ABO.
Depesh Mandalia uses a mix of both. (YouTube)
On Reddit, one advertiser shared an ABO strategy that hit $2 CPA. 72 upvotes. 114
comments.
Another posted a manual bidding setup pulling 4.88x ROAS. 232 upvotes.
So which one should you use?
We cross-referenced all of these claims against Meta's 9 engineering documents, 1,700+ minutes of expert video, and what thousands of real advertisers spending $50/day to $60K/month are actually experiencing.
The result is The Andromeda Playbook. A complete guide on how to run profitable Meta ads in 2026.
Pre-order: $17. Delivered to your inbox Monday, March 23rd.
This is a discounted price for Pre-Order only.
The product will be delivered to the email you used to make the purchase on Monday 23rd.
After the launch, the price will go up.
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Pod Bites
How Miraiclinical built a $3M+ brand in a niche nobody understood
In this podcast episode, Koko Hayashi, founder of Miraiclinical, shared the journey behind her brand, which focuses on a highly specific problem: aging body odor for mature women.
She highlights the importance of building a market through education when demand doesn’t already exist.
As a niche brand, Miraiclinical had to teach customers why the problem mattered before they could sell the solution.
Their growth came from continuous testing across channels, from Facebook and Google ads to Amazon, while refining messaging around menopause and aging body odor.
They leaned heavily into UGC, AI-generated creatives, and employee-generated content (EGC) to scale faster and test more efficiently.
They also built a structured testing system, moving ideas from concept to testing to winners, ensuring consistent optimization rather than random experimentation.
Actionable step:
Focus on a specific customer problem and build your messaging around educating the market, not just selling the product.
Create a structured testing system for your creatives and validate content organically before scaling it with paid ads.
🎧 Watch the full episode
Pssst…by upgrading to AI Launch Codes, you can unlock $195 worth of Magicals for free
Top performance-driven ad channel in 2026
"Did this campaign drive that sale, or would it have happened anyway?"
Every marketer asks it. Attribution can't answer it. Incrementality can.
CTV now brings that reporting rigor to television:
✅ Smarter targeting
✅ Proof of incremental lift
✅ Ongoing optimization
Worth a look if you're spending on TV and need to prove it's worth it.
Agencies charged $10k/month for this. Claude does it in a weekend.
Small brands struggle to rank on Google.
They publish a few blog posts a week, each one targeting broad keywords everybody else is already targeting. Competing for the same traffic. Wondering why they can't rank.
Here's what nobody tells them.
When you cover a topic completely(the main keyword, every related keyword, every niche variation), Google stops treating you as just another website. It treats you as the authority.
And authorities rank.
Brands consistently ranking on Google use programmatic SEO.
Most of you have never heard of it. Because until recently it was an engineering problem, not a marketing one. It required dev teams writing scripts to generate hundreds of pages simultaneously.
Zapier did it. HubSpot did it. It became their single biggest source of organic traffic. But they had the teams to build it. Most small brands never did.
Now you can. In a weekend.
What is programmatic SEO?
Most brands target broad keywords. "Best supplements." "Gut health." "Energy supplements." Thousands of brands competing for the same searches.
Programmatic SEO does the opposite.
You go narrow. Hundreds of niche keywords, each with almost no competition. Each one gets its own dedicated page, built specifically for that search. Every page connects to every other page in a structured web. Hub and spoke. The main topic at the centre, every niche variation branching out from it.
The volume of pages is what builds the authority. The connections between them is what makes Google trust you.
Take IM8 as an example. Instead of targeting "best supplements," programmatic SEO maps every specific search their customer could type into Google.
"Supplements for cyclists." "MMA supplements." "WADA compliant supplements for tennis." "Supplements for biohackers." "Methylcobalamin B12 benefits." "CoQ10 for heart health." "IM8 vs AG1."
Each one its own page. Each one targeting a single keyword. All connected to each other.
When Google crawls that and sees IM8 has covered every angle of the supplement space, it doesn't see a brand with a blog. It sees the authority on supplements.
That's what we built for IM8 in 5 minutes. 5 clusters. 175 pages. Every one connected.
The strategy even calculated what 175 pages is worth in traffic based on real search volume.
Conservative: 750 to 2,500.
Optimistic, with a handful of pages ranking in the top 5: 8,000 to 15,000 visitors per month.
Now imagine taking this to 1,000 pages.
Here is how to build a programmatic SEO strategy for your own store.
This is the exact skill I used to build IM8's strategy.
You are going to load it into Claude Cowork.
Step 1: Load the Programmatic SEO Skill
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