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Good morning!
In today’s edition, CRO expert Stuti Kathuria shares a guest post on simple changes to boost your website’s conversion rate.
In today’s newsletter,
Why one-time codes beat generic discounts
12 changes to boost your website’s conversion rate
Is your ad performance dipping this month?
This issue takes just 2 minutes to read.
Let’s dive into it👇
Free report
1. Why one-time codes beat generic discounts
If you’re only focusing on generic discounts, you’re probably missing out on the power of unique codes that drive better results, such as:
Click-through rates – One-time codes outperform generic codes consistently
Revenue lift – Resending a code once can increase revenue by up to 25%
Timing – Personalized codes work best right before BFCM
Seguno, an email marketing platform for Shopify merchants, analyzed 162K code sets to release the 2025 Unique Discount Benchmarking Report, revealing how Shopify brands are using unique coupon codes across industries.
A few insights from the report:
Download the full report to see all the insights and boost your discount strategy.
Guest post
2. 12 changes to boost your website’s conversion rate
The #1 reason why shoppers on skincare sites leave is: lack of clarity
Clarity in things like:
→ Is this right for me?
→ Why does it cost $24+
→ What does the product help with
Here are 12 changes you can make to increase the conversion rate of your skincare PDP
1. Add a free shipping bar above the logo bar.
This creates urgency + reduces hesitation early. Especially useful to increase the average order value.
2. Show concern tags above the product title.
Badges like “Sunburn” and “Dryness” tell users exactly who this product is for, without needing to scroll.
3. Place review count + star rating above the price.
Make the review count clickable. Small fix, but increases engagement and time on page.
4. Overlay a “#1 Seller” badge on the image.
Quick trust cue, place it where it’s seen first (like top left of the image).
5. Display any awards received.
This creates instant legitimacy, especially for first-time shoppers.
6. Add benefit badges.
Like “Paraben Free” and “Sulfate Free”. These help shoppers with very specific purchase preferences.
7. Expand the image gallery + add thumbnails.
This includes model images, how to use, ingredients, and benefits. Educational content makes the gallery a one-stop place to learn about the product.
8. Replace long paragraphs with tight bullets.
Keep 3 bullet points here. Focus on specific outcomes such as: “Soothes sunburn”, “Heals scars”, “Boosts elasticity”.
9. Place service USPs below CTA.
“Free Shipping over $40” + “30-Day Free Returns” directly reduce friction right before checkout.
11. Add a visual ‘Why It Works’ section.
Use icons + ingredients. Helps build trust without needing to read every line.
12. Cross-sell routine items with reviews.
Add a “Frequently Bought Together” section with product cards, ratings, and add-to-cart buttons, right at the bottom.
These are simple changes you can make to increase add to carts, build trust in products, and increase conversions.
Work with Stuti to improve your conversion rate
If your website converts below 2.5%, 👉Book a call with Stuti
Her clients typically see at least a 25% lift in conversion.
Meta ads
3. Is your ad performance dipping this month?
This month, we’ve seen more people on social media sharing that their ad performance is down.
Have you noticed a dip in yours?
Reply to this email and let us know. We would love to hear from you guys and share a collective view based on your responses.
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