Tool: Claude Sonnet 4
Step 1: Prep your inputs
Before you prompt, have this ready:
Product name + 2–3 key differentiators
One specific goal (e.g. boost AOV, increase subscription take rate)
Optional: best-performing offer or top platform
Step 2: Use this prompt
You are: A senior DTC growth strategist with expertise in offer design, funnel mapping, and A/B testing.
Task: Build a complete 3-stage acquisition funnel to increase [insert goal] for the following product:
[Insert product name + 2–3 differentiators].
Output structure:
For each funnel stage (TOF, MOF, BOF), list:
Hook or angle
Offer type
Recommended platform(s)
Primary conversion or engagement tactic
3 A/B test ideas
Metrics to measure
Format your response clearly. Use bold headers for each stage and bullet points under each item. Be concise. Avoid fluff. Prioritize tactical clarity over explanation.
Step 3: What you’ll get back
Claude will output a full tactical map like this:
TOF
Hook: “What does collagen actually do?”
Format: UGC vertical explainer, TikTok cut
Platform: Meta, TikTok
Tactic: Click-to-quiz with “Find your flavor” CTA
Tests: quiz titles, intro hook variations, scroll stopper
Metrics: CTR, quiz starts, CPM
MOF
Hook: “Get stronger hair, skin, and nails in 30 days”
Format: Landing page with comparison chart (Obvi vs others)
Platform: Retargeting + email flow
Tactic: Bundle offer with bonus sachet
Tests: hero layout, CTA button text, social proof order
Metrics: ATC rate, page CVR, bounce rate
BOF
Hook: “Only 3 bundles left at this price”
Format: Checkout upsell + one-click reorder
Platform: Website + email winback
Tactic: Free shipping at $90 + gift
Tests: gift vs. discount, urgency bar, email send timing
Metrics: AOV, conversion rate, post-purchase opt-in
Example prompt using Obvi:
Use this directly inside Claude.
You are: A senior DTC growth strategist with expertise in offer design, funnel mapping, and A/B testing.
Task: Build a complete 3-stage acquisition funnel to increase average order value (AOV) for the following product:
Obvi Collagen Protein Powder - pink branding, high female engagement, known for fruity cereal and marshmallow flavors, positioned as a beauty supplement.
Output structure:
For each funnel stage (TOF, MOF, BOF), list:
Hook or angle
Offer type
Recommended platform(s)
Primary conversion or engagement tactic
3 A/B test ideas
Metrics to measure
Format your response clearly. Use bold headers for each stage and bullet points under each item.
Be concise. Avoid fluff. Prioritize tactical clarity over explanation.
Feel free to add more context about your brand. The more context you give, the better the output is going to be.
Output Claude came back with:
TOP OF FUNNEL (TOF)
Hook/Angle: "That girl" aesthetic transformation - collagen that tastes like your favorite childhood cereals
Offer Type: Free sample pack (3 single-serve packets) + shipping ($4.95)
Recommended Platforms: • TikTok (primary) • Instagram Reels • Pinterest
Primary Conversion Tactic: UGC-style "morning routine" videos featuring taste tests and before/after skin transformations
A/B Test Ideas: • Hook: "POV: Your collagen tastes like Fruity Pebbles" vs "This collagen gave me glass skin in 30 days" • CTA: "Try for $5" vs "Get your glow up kit" • Creative format: Split-screen before/after vs morning routine storytelling
Metrics to Measure: • Cost per sample request • Video view-through rate (75%+) • Sample-to-purchase conversion rate
MIDDLE OF FUNNEL (MOF)
Hook/Angle: Social proof + education on collagen timing and stacking for maximum results
Offer Type: Bundle starter pack (2 flavors + shaker + guide) at 25% off first order
Recommended Platforms: • Email sequences (primary) • Facebook/Instagram retargeting • SMS marketing
Primary Conversion Tactic: 5-day educational email series with customer testimonials and "collagen science made simple" content
A/B Test Ideas: • Email subject lines: "Your sample results explained" vs "Why [Name] saw results in 14 days" • Bundle composition: 2 full-size vs 4 half-size flavor variety • Discount structure: 25% off vs free shipping + 15% off
Metrics to Measure: • Email open rates (>25%) • Bundle conversion rate from sample users • Average order value increase vs single product
BOTTOM OF FUNNEL (BOF)
Hook/Angle: Subscription convenience + exclusive flavors for loyal customers
Offer Type: VIP subscription with 30% off + exclusive seasonal flavors + early access
Recommended Platforms: • Email (post-purchase sequences) • SMS • On-site personalization
Primary Conversion Tactic: Abandoned cart sequences with time-sensitive exclusive flavor drops and subscription upgrade prompts
A/B Test Ideas: • Subscription timing: Offer at checkout vs 7 days post-purchase vs after 2nd purchase • Incentive structure: Percentage discount vs dollar amount vs exclusive products • Urgency messaging: Limited-time flavors vs "Join 10k+ VIP members" social proof
Metrics to Measure: • Subscription conversion rate • Customer lifetime value (CLV) • Subscription retention rate at 3 months • AOV lift from subscription vs one-time purchases