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Good morning!
In today’s newsletter,
Protect your profits from digital thieves
The email that made me switch brands
65% of brands fall into the ‘we’ve nailed it’ trap
Are you ready for retail?
This issue takes 2 minutes to read.
Let’s dive into it👇
Digital security
1. Protect your profits from digital thieves
Digital theft strikes post-payment, costing stores shipping, revenue, and chargebacks.
Chargeflow Prevent stops it before fulfillment.
Free for your first 1,000 transactions!
Retention Recipe
2. The email that made me switch brands
I got an email from my protein powder brand on Day 30.
The subject line? “Running low?”
Except…I wasn’t.
My tub was still half full.
Fast forward to Day 70 — I’d already bought from someone else.
That’s when it hit me:
Most brands guess their replenishment timing.
They don’t measure it.
The fix: Check your actual median repurchase time per SKU.
Tools like RetentionX show you this automatically.
No RetentionX? Export orders from Shopify, feed the CSV to ChatGPT with this prompt.
Set your email flows to trigger 5-7 days before that median day, as shipping takes time.
Brands That Stick
3. 65% of brands fall into the ‘we’ve nailed it’ trap
You start saying, “We’re better,”
when customers hear, “We’re all the same.”
The truth?
Technology leveled the playing field.
Everyone can copy your ingredients, formulas, or features.
What they can’t copy is clarity.
Take 30 minutes this week and run a brand reality check:
What actually makes you different today?
What could competitors replicate tomorrow?
Have you traded uniqueness for scale?
Credit: Branding strategy insider
Decisions That Matter
4. Are you ready for retail?
In 2024, wholesale grew 51%, while DTC websites only grew 6%.
Even DTC darlings like Glossier and Warby Parker leaned into retail because it scales more predictably once online growth slows.
Before you move, know:
Retailers take 40-50% margins
More inventory needed upfront
Less brand control
Credit: Deloitte Q1 2025, Retail Dive
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
Have questions or feedback? You can write to [email protected]