The 2025 meta ads playbook

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Happy Tuesday.

In today’s edition, enjoy this guest post by Magicals, sharing proven email tactics to grow your e-commerce store faster!

This issue takes 3 minutes to read.

Let’s dive into it👇

This post is brought to you by Magicals, an AI-powered email design generation tool for your brand that produces high-quality designs in seconds. In the post below, they’ve shared 3 genius retention strategies you haven’t heard a hundred times before.

After capturing their email, asking your audience in a pop-up about their main skincare concern is a smart way to gather real customer insights.

And depending on the option they choose, they can get a different first welcome email that focuses solely on that concern.

This leads to a better customer experience, increased conversions, and more data for you to uncover what your audience wants to hear more about.

👉Read more

Magicals is an AI-powered email design generation tool for e-commerce brands that produces high-quality designs in seconds.

Built from 5 years of experience running an email marketing agency, they’ve field-tested the copy, design and marketing strategies to make your emails truly stand out and convert.

Install it as a Shopify app, generate designs, make the tweaks you want and export it to your favorite tools like Klaviyo, all in under 60 seconds.

EXCITING NEWS: All our readers, that means YOU, get a free 30-day trial.

👉Register here and mention DTC Daily on the call.

1. One Campaign, CBO On
Forget juggling multiple campaigns. Consolidate everything into a single CBO campaign. The algorithm needs volume and clean signals — not fragmentation, especially if you are spending less than $1000 a day.

2. Keep Adding New Creatives
Your only lever is creative quality. Every time you publish something stronger, Meta automatically shifts spend toward it. No manual toggling, no duplicated ad sets.

3. Let Meta Reallocate Budget
When a creative performs, Meta reads the signal and scales it automatically. Your job isn’t budget control anymore — it’s creative control.

Stop wasting time duplicating campaigns, put all your energy into refreshing creatives weekly.

P.S. Every day with weak creatives = wasted ad spend.

Stop the leak 👉 book your Meta Ads Creative Audit today.

Become an email marketing guru at the GURU conference. It’s two days full of all things email marketing. Learn more about newsletters. deliverability, design trends, AI, and what NOT to do with email.

What you can expect:

Spots are limited. It’s VIRTUAL. It’s FREE. It’s time to become an email marketing GURU. Join 25,000+ marketers on November 6th & 7th. Don’t miss out!

YES! I want to register!

An optimized funnel can increase your conversion rate, but the best type depends on factors like customer awareness, audience, creatives, and product pricing. The only way to know what works for your brand is to test multiple funnel types.

👉Check out 6 top-performing funnels

If you’re tired of high CAC and ads that don’t scale, we’ve launched a 10-day ecom creative testing blueprint that might help you. Over 10 days, you’ll learn how to:

✅ Make creative your new targeting
✅ Generate winning ideas fast
✅ Test and iterate without wasting budget
✅ Scale winners to drop your CAC

Join the creative challenge and turn your creatives into a growth engine.

Sign up and get one actionable email a day for 10 days👇