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Good morning!

If you’ve ever struggled to optimize landing pages, this issue breaks down the anatomy of a powerful one.

In today’s newsletter

  • Steal your competitor’s playbook in 10 minutes with AI

  • The 5 elements every high-converting landing page needs

  • Why your ad account is plateauing

  • A gentle reminder to join the creative challenge!

AI Launch Codes (For Premium Users Only):

  • Step-by-step workflow: Steal your competitor’s PDP playbook with AI

This issue takes 3 minutes to read.

Let’s dive into it👇

Is Your Amazon Strategy Actually Working? Here’s What Top Brands Do Differently.

At Cartograph, we’ve worked with some of the most innovative brands in CPG—OLIPOP, Starface, and Rao’s—and understand the nuances of selling consumables on Amazon.

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Growing 50%+ YoY?
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• Deep CPG focus
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Click below to get a custom, human review of your Amazon account—not just another automated report.

AI Launch Codes

Steal your competitor’s playbook in 10 minutes with AI

There’s a clear playbook hiding inside your competitor’s PDP:

  • The hook they lead with

  • How they handle objections

  • Where they inject urgency

  • What kind of proof they lean on

Breakdown from a skincare PDP I ran:

  • Hook: dermatologist approval upfront

  • Proof: before/after photos

  • Urgency: limited-time banner

  • Trust: 3,000+ reviews

That’s the surface layer. What’s more interesting is what’s underneath: the positioning, the pricing psychology, and the objections they never touch.

That’s where this workflow + prompt comes in. Upgrade for just $10/month. Find them at the end of this newsletter.

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Optimization

The 5 elements every high-converting landing page needs

From the feed

Why your ad account is plateauing

Great take on segmenting the audience and taking multiple angles.

Creative challenge

Reminder: 10-day ecom creative testing blueprint

Struggling to scale your Meta ads?

Most brands spend $50K+ a month and still see CAC rising. The problem isn’t targeting — it’s creative.

I’m running a 10-day challenge to show you how to drop new creatives weekly, test fast, and lower CAC with the same budget.

Enroll now and get one actionable email a day for 10 days👇

Step-by-step workflow: Steal your competitor’s PDP playbook with AI

Tools you need:

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