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Good morning.
As founders, we often try to sell to everyone. Then end up selling to no one.
Yes. You have heard that a million times.
But look at your landing page and ask one question:
Who would land here and think, “Damn. This product was made for me”?
If nobody comes to mind, today’s Grüns breakdown is worth reading.
Today:
We break down the funnel behind Grüns’ $1.2 billion exit. Show you how to edit images in ChatGPT. Share the latest ecommerce news. And give you one Growth Rep to complete today.
Today’s Deep Dive
The Funnel Behind Grüns’ $1.2 Billion Exit
Grüns launched in 2023.
Three years later, Unilever agreed to acquire it for $1.2 billion.
The company sells one core product. A daily nutrition gummy.
But Grüns does not sell it through one generic funnel.
It builds a specific funnel for every customer persona.
The ad speaks to one person
Take its GLP-1 funnel.
It names the customer. Then it names the problem.
The page continues the same conversation
Click the ad and the landing page opens with:
The proof matches the customer
It shows results from GLP-1 users:
The benefits for people on GLP-1
Even the reviews come from people using GLP-1s.
The customer keeps seeing people like them.
The offer makes the subscription easy to choose
The funnel ends with a clear choice:
Pay $66.65 once
Subscribe for $29.99
And receive free shipping, free gifts and a 30-day guarantee
The page also reframes $29.99 as $1.07 a day.
Which makes the decision feel smaller.
Grüns repeats the system across every audience
We reviewed 300 of its top ads.
Those ads sent customers to 53 different URLs. Only three led to a standard product page.
Grüns had separate funnels for:
GLP-1 users
Women in perimenopause
Men experiencing hair loss
And men trying to improve fertility
Most pages shared the same underlying structure and design.
Even the offer doesn’t change.
3 Different pages built with the same wireframe
Grüns only changed the doorway.
Why this work:
Each funnel helps Grüns win the customer and the algorithm.
The customer feels understood: Someone on a GLP-1 sees their exact problem reflected across the ad, page and proof. The product feels made for them.
The algorithm gets a clear signal: Specific creative helps Meta identify who the ad is relevant to and find more people like them.
Grüns makes the journey feel personal while making the targeting smarter.
Build one funnel for each customer persona
List the three distinct customer personas.
For each persona:
Write an ad that names the person and their problem.
Continue that exact message on the landing page.
Add proof from customers experiencing the same problem.
Present one offer that makes buying feel easy.
One product can serve several audiences.
Each audience deserves its own conversation.
AI Launch Codes
How to Edit Images Without a Designer
ChatGPT just upgraded its image editor and it is absolutely mind blowing.
You can now:
Remove unwanted objects with Magic Eraser
Remove backgrounds from existing images
Generate real transparent PNGs
And change aspect ratios using generative fill
It is now faster to edit images on your own then writing a brief to your designer.
Resizing used to break the creative
Earlier image models often regenerated the entire image during an edit.
Products changed. Text became distorted. Logos disappeared. Faces shifted.
You asked for a new size and received a different ad.
The new editor retains the important elements. Then it creates new space around them.
We uploaded this Grüns ad:
Then resized it into a landscape ad:
Each element in the image has stayed intact.
ChatGPT generated the missing space around them.
One image can become an entire creative kit
We repeated the test with this IM8 ad because it includes a person.
Original Ad by IM8
ChatGPT Generated
Earlier models would regenerate the face during resizing. The person often looked noticeably different.
The new editor preserved her face, product and copy while rebuilding the image around them.
We the turned it into a landscape:
We also removed the background and exported the creative as a transparent PNG:
You can now reuse the same approved creative across ads, emails and landing pages without rebuilding it.
This update changes how quickly small teams can produce and edit creative.
The complete tutorial is in the AI Launch Codes section at the bottom of this newsletter. It includes the exact steps and prompts we used.
If you have not subscribed yet, upgrade to unlock the full tutorial.
P.S. AI Launch Codes gives you two ready-to-use workflows every week. Each one helps you make money, cut costs, save time or remove a frustrating task from your business.
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While You Were Building
In the Headlines
Amazon accused of secretly inflating ad prices
The FTC and 22 states allege Amazon added hidden surcharges to its ad auctions and overcharged more than one million brands and sellers. Amazon denies the allegations. Read more
Shopify changed how inventory is reported
Shopify now uses on-hand inventory instead of available inventory across several reports. Your stock numbers may suddenly look higher because committed and unavailable units are now included. Read more
Creators can now tag Amazon products on YouTube
Eligible US creators can tag Amazon products inside Shorts, videos and livestreams. Brands can now turn creator content into a direct path to their Amazon listings. Read more
On Socials
The uncomfortable part is that most founders know these numbers matter. They still manage the business from a ROAS dashboard.
Ideas Worth Stealing
1. The Negative Hook
It sounds like a warning. That interrupts the scroll before turning every “regret” into a reason to buy.
This ad has been running for 78 days.
🎯 Today’s Growth Rep: Build One Customer Funnel
Choose one specific customer and problem your product solves for them.
Build a simple funnel around it:
Write an ad that names the customer and problem.
Match the landing-page headline to that message.
Add proof from customers with the same problem.
Present one clear offer.
One product. One problem. One complete funnel.
In Case You Missed It
🎙️ Building a multi-channel DTC brand
Hil, founder of Wardrobe at the Cross, built a womenswear brand for an often-overlooked audience: women aged 45+.
She joined the DTC Daily podcast to explain how she turns first-time buyers into loyal customers, recreating the in-store experience online, using AI without sacrificing the human touch, and making your brand more discoverable in ChatGPT and other AI search engines.
Quick Poll
How useful did you find today’s newsletter?
Edit Any Image Without a Designer
For this workflow, we will use the new ChatGPT image editor.
Open ChatGPT → Select Images from the sidebar → Then upload the image you want to edit → Select the image once you have uploaded.
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