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Good morning!
In today’s newsletter,
Meet the AI analyst your brand’s been missing
Are your customers coming back?
Why your content isn’t ranking on Google
Jeff Bezos’ Type 1 and Type 2 decisions
Outrank Competition This Holiday Season with Micro-Influencers
This issue takes 2 minutes to read.
Let’s dive into it👇
AI Tool
1. Meet the AI analyst your brand’s been missing
I’ve been using Polar Analytics 🐻❄️ for a while, and when they dropped their MCPs (Multi-Channel Processors), I was curious whether this could finally let me leverage AI the way we’ve always imagined.
Turns out… yes. And instantly.
Within 30 seconds of plugging it in, I was genuinely blown away.
Here’s what it surfaced in under a minute 👇
💸 $30,482 in ad spend that should’ve been cut two weeks ago.
🧴 A hidden SKU converting at 10.2%, buried halfway down a collection page, driving 3× higher AOV than the store average.
📦 Customer LTV variance of +62% between Meta-acquired and Google-acquired cohorts
That’s what MCPs make possible.
And Polar Analytics is one of the first to bring this to market.
North Star
2. Are your customers coming back?
You can hit $100K months and still be treading water if your customers never come back.
The metric that matters: Cohort Retention
Go to Shopify Analytics → Customers → Cohort Analysis
If you're below 15%: Survey the customers who didn't return.
Their answers tell you exactly what to fix.
Grow Without Ads
3. Why your content isn’t ranking on Google
You might be doing everything right — great visuals, solid keywords.
But Google ranks your content using SEO captions too.
With Caption Optimiser, you can test 10 caption variations in the time it takes to write one manually.
Decisions That Matter
4. Jeff Bezos’ Type 1 and Type 2 decisions
Don’t spend weeks debating Type 2 decisions that you can undo in a day.
What to do: Before your next decision, ask: "Can I reverse this in less than a week?"
If yes, decide in an hour and test it.
If not, take your time.
Credit: Framework by Jeff Bezos (Amazon Shareholder Letter)
Grow without ads
5. Outrank Competition This Holiday Season with Micro-Influencers
The holidays are Amazon’s most competitive stretch - ad costs surge, placements tighten, and only brands that break through early win lasting rank visibility.
Most sellers face the same issues:
PPC costs spike 30–50% in Q4
Rankings freeze on page 2
Reviews trickle in too slowly
That’s where Lenny & Larry’s were stuck - until they used Stack Influence. We activated 1,560 influencers who each:
Bought the product on Amazon (a verified purchase)
Shared honestly on social media
Left organic UGC that the brand could repurpose
The result? 🚀 11× sales, ⭐ 525 reviews, 👀 2.3M impressions - momentum ads can’t buy.
Get ahead of Q4 competition. Outrank your category before Black Friday hits.
Have questions or feedback? You can write to [email protected]