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Happy Fridayyy!
Before jumping into the weekend, check out our guest post from Jetmetrics co-founder Dmitry Nekrasov, sharing his cheat sheet of light metrics vs shadow metrics.
In today’s newsletter
The metrics you trust are lying to you
Make cinematic ads without spending $10,000 on shoots
Write a viral LinkedIn post in 5 steps
AI Launch Codes (For Premium Users Only):
Workflow + prompts: Make cinematic ads without spending $10,000 on shoots
This issue takes 3 minutes to read.
Let’s dive into it👇
Guest post
1. The metrics you trust are lying to you
Bright metrics lie.
Shadow metrics tell the truth.
Dashboards love to show the number in the light:
→ CR = 3.1%
→ LTV = $300
→ Bounce rate = 65%
But the truth often hides in the shadows:
→ New sessions ↓ 40%
→ Median LTV = $90
→ CTR to checkout = 45%
The visible number grabs attention.
The hidden number changes the decision.
That’s why I built this cheat sheet of 9 examples where a second metric flips the story.
AI Launch Codes
2. Make cinematic ads without spending $10,000 on shoots
Using: two prompts and the right tool.
All I gave ChatGPT was a product shot and a rough idea. It gave me a polished still and 5s video ad.
Unlock the full breakdown + prompts and find them at the end of this newsletter.
Test it free for 7 days. Love it? Keep it for $10/month. Cancel anytime.
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3. Write a viral LinkedIn post in 5 steps
Write a hook that stops the scroll
What makes a great hook?
Share a bold or surprising opinion
Start with a personal or emotional moment
Pose a question people feel compelled to answer
Highlight a strong contrast or unexpected twist
This hook works because it’s relatable, honest, and creates curiosity: “what did he do next?”
What NOT to include in your LinkedIn opening:
“Just wanted to share some thoughts…”
“Here’s something I’ve been thinking about lately…”
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Workflow + prompts: Make cinematic ads without spending $10,000 on shoots
Please watch this Loom to understand the whole process of how I did it:
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