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Good morning!
In today’s newsletter,
Your boss will think you’re an ecom genius
The one email that creates repeat buyers
Turn Facebook group members into pre-order customers
The trick that turns newsletter readers into buyers
Bring OOH into the modern marketing stack
This issue takes 2 minutes to read.
Check out our DTC tool stack here
Let’s dive into it👇
Your Boss Will Think You’re an Ecom Genius
If you’re optimizing for growth, you need ecomm tactics that actually work. Not mushy strategies.
Go-to-Millions is the ecommerce growth newsletter from Ari Murray, packed with tactical insights, smart creative, and marketing that drives revenue.
Every issue is built for operators: clear, punchy, and grounded in what’s working, from product strategy to paid media to conversion lifts.
Subscribe for free and get your next growth unlock delivered weekly.
Retention
The one email that creates repeat buyers
Most stores send an order confirmation and disappear.
Seven days after someone buys, send them this email.
Not a discount, but a product recommendation that genuinely makes the first purchase better.
If you sell coffee, recommend the grinder. If you sell a face wash, recommend the moisturizer.
Subject line: "Goes well with your [product name]"
Body: What the product is, why it pairs well with what they bought, and a link to buy it.
The reason this works:
According to Klaviyo, post-purchase emails see open rates almost 17% higher than the average automated email — meaning customers are actually reading these.
In Klaviyo, you can set it once, trigger it on "order placed," delay it seven days, and it runs automatically for every customer from that point on.
Action Summary:
In Klaviyo, create a flow triggered by "order placed" with a 7-day delay
Write one email: subject line "Goes well with your [product name]", three sentences recommending one related product, plain text only
Send it, check it in 30 days, rewrite the subject line if open rate is under 30%
Pssst…by upgrading to AI Launch Codes, you can unlock $195 worth of Magicals for free
Community-led growth
Turn Facebook group members into pre-order customers
Hearth Display raised $600,000 on Indiegogo.
They didn't even have a product when they started building the audience.
Two years before that campaign, co-founder Susie Harrison opened a private Facebook group and started talking to families about their daily chaos — soccer practice, school pickups, chore charts, etc.
When they were ready to test whether anyone would actually pay, they didn't need to find customers. The customers were already there. They put a $50 refundable deposit page on Shopify, shared it in the group, and families bought in.
That deposit campaign gave them real proof. They took that data to investors, closed their first institutional round, and then ran an Indiegogo campaign to the same community.
93% of Hearth customers now use the device every single day.
The thing that made all of this work was showing up in a Facebook group before asking for anything.
Action Summary:
Open a private Facebook group around the problem you solve, not your product — "busy family organization," not "Hearth Display"
Post weekly: ask questions, share what you're learning, show early designs or screenshots without asking for anything
After 60–90 days of real conversations, post a Shopify pre-order page with a small refundable deposit and share it with the group
Use deposit numbers + conversation data as proof of demand when talking to investors or prepping a crowdfunding campaign
Credit: Shopify masters
Reader psychology
The trick that turns newsletter readers into buyers
Most e-commerce newsletters are a one-way street. You write, they read, nobody replies.
Tarzan Kay Kalryzian, who built her newsletter Emails But Better from 37 subscribers to 10,000+, does one thing differently: she makes replying feel normal.
Here's the specific tactic. Every time a subscriber sends her a reply, she references it in a future newsletter.
That one habit changes the psychology of everyone reading. They stop seeing your newsletter as a broadcast and start seeing it as a conversation they can join. So they reply. And you reply back.
And by the time you run a promotion, you're selling to people you've already talked to.
Tarzan says she recognizes at least 30% of her buyers by name during promotions because she's already been in their inbox, back and forth, before the sale ever happens.
Write your next newsletter. At the end, ask one question that's easy to answer. Reply to everyone who responds. Then in the newsletter after that, reference what people said.
Action Summary:
End your next newsletter with one easy question ("What's the hardest part of X for you right now?")
Reply personally to every response you get, even just two sentences
In your following newsletter, open with "A few of you told me..." and reference what they said
Repeat every week until replying feels like a normal part of reading your emails
Credit: Tarzan Kay Kalryzian
Bring OOH Into the Modern Marketing Stack
AdQuick makes Out Of Home advertising approachable, measurable, and performance-focused. Designed for marketers at startups and large brands alike, it combines digital efficiency with real-world reach—so your campaigns always hit the mark.
Have questions or feedback? You can write to kaushal@dtcdailynews.com