The only tool you'll ever need to scrape anything off the internet

Advertise to 40,767 E-Commerce Businesses

Promote your tool, service or upcoming event - Reach Founders

Good morning!

In today’s newsletter,

This issue takes 2 minutes to read.

Check out our DTC tool stack here

Let’s dive into it👇

If there's one tool we use every single day, it's this one. Out of everything in our stack, it's the one we've leaned on the most.

We run our entire content system on it. Our ads. Our social. Our competitor research. The newsletter you're reading right now started inside it.

The tool is Apify.

It's a library of over 41,000 ready-made scrapers, one for almost any platform you can name, and it plugs straight into Claude.

That last part is what changes everything. You don't learn a dashboard. You don't write code. You tell Claude what you want, point it at Apify, and it goes and gets it.

Reviews, ads, posts, prices, comments, whole competitor catalogs. If it lives on the internet and you want it in front of you in a structured database, you describe it in plain English and it shows up.

That's the shift. The skill stops being "can you scrape." It becomes "do you know what to ask for."

The name doesn't tell you much, so here it is plainly. Apify is a library of pre-built scrapers. They call them actors. Each one is built to go to a specific place, an Amazon listing, a TikTok hashtag, a competitor's store, and bring the data back as a clean spreadsheet.

You don't touch any of it directly. You connect Apify to Claude once (Settings, Connectors, Apify), then you just ask. Claude picks the right actor, runs it, and hands you back the part worth reading.

That's the whole thing. The slow human part, the collecting, gets done in minutes. Your time goes to the part that matters, deciding what it means.

We've built a complete playbook on how you can actually use it.

The full thing is at the end of this newsletter: 5 jobs, the exact prompt for each, and the specific tool to point Claude at. Reviews, social hooks, competitor ads, store tracking, and voice of customer. It's for AI Launch Codes subscribers only. If you're not subscribed, upgrade now and it's waiting for you below.

Did you recently see an ad for Roku Ads Manager in a newsletter? We’re running a short brand lift survey to understand what’s actually breaking through (and what’s not).

It takes about 20 seconds, the questions are super easy, and your feedback directly helps us improve how we show up in the newsletters you read and love.

If you’ve got a few moments, we’d really appreciate your insight.

Take the survey.

Building something? Here are a few ways we can help:

The Founder Community
We’re building an exclusive paid community for like-minded founders, operators, and builders to connect, help each other, bounce ideas, share learnings, and grow together. The first 50 people on the waitlist will get to join for free as founding members and help shape what the community becomes.
CTA: Join the Founder Waitlist

Agency Partner Match
Need help with design, development, marketing, content, paid ads, growth, branding, or something else? Our community of 41,201 founders, operators, and builders gives us access to a strong network of trusted service providers across all budgets. Tell us what you need, and we’ll try to connect you with the right agency or freelancer.
CTA: Get Matched With an Agency

Founder Tech Stack
Explore our curated list of useful tools, software, and offers to help founders save time, launch faster, and grow smarter.
CTA: Explore the Founder Tech Stack

There's a $7 billion drama app industry in China built on one psychological trick: if you convert money into tokens first, people stop feeling like they're spending.

Instead of charging per episode, micro drama apps sell you a coin bundle upfront for $5. Each episode costs a few coins. By episode 40 you've spent $40 — but you never made a $40 decision. Just a $5 one, then a bunch of coin decisions that didn't feel like money.

This works because your brain runs a cost-benefit check when real dollars leave your account. Tokens sidestep that check. The painful part of handing over money has already happened. Everything after feels like spending something you already own.

How you can apply this to your store:

Shopify's gift card feature works as a token system.

Sell a $50 credit bundle.

Customer loads up their balance once. Every future purchase draws from that balance instead of their card.

The framing here matters a lot.

Don't call it "prepay for 10 orders."

Call it a store credit pack or a supply bundle. The goal is to make it feel like they're using something they have.

This works best for consumables and repeat-purchase products. Anywhere the customer was going to come back anyway, you're just removing the friction from each return visit.

Action Summary:

Credit: Steve Chou

Most brands pick their first US warehouse the way they pick a gym: closest, cheapest, available. Then the orders flow and the shipping bills tell a different story.

Last-mile delivery is about 30% of total logistics cost, and it climbs fast when your stock sits in the wrong corner of a country this size.

Take our client OhDoki. Their California setup looked reasonable until we ran the numbers:

The fix was a move to Texas. A central location, lower taxes, and nationwide ground shipping that came out faster and cheaper. Costs dropped. Delivery performance went up.

The takeaway: where your stock sits is a strategic call, not a line item. Start with one well-placed location, then let your order data tell you where the next one goes.

👉 Read the full US launch guide

👉Check out the Ohdoki case study

Nick Bartlett | Co-Founder @ Wayfindr — Asia's leading 4PL for global ecom brands

Attio is the AI CRM that keeps you ten steps ahead.

Ask Attio anything. Where should I focus? What deals are at risk? Search, update, and create across your customer data.

Ask more from CRM. Ask Attio.

Try Attio for free

New tools show how products appear and convert across AI shopping platforms. Attribution now reaches the assistants browsing on behalf of buyers.

via Modern Retail • Read more

The womenswear label may file as soon as next week, per the WSJ, targeting a public debut in July. The DTC IPO window looks like it is reopening.

via Business of Fashion • Read more

Hollister lands on Target shelves, following Abercrombie's Dick's Sporting Goods and department-store deals. The direct-only specialty playbook keeps giving way to wholesale distribution.

via Retail Dive • Read more