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Happy Tuesday!
What makes an ad last 1000 days? Let’s learn from Social Citizen’s unstoppable ad in today’s issue.
In today’s newsletter,
Top 3 recommended reads
This ad has been crushing it for 1000+ days
Why urgency is the ultimate management superpower
Reminder: 10-day ecom creative testing blueprint
This issue takes just 2 minutes to read!
Let’s dive into it👇
Top Publishers Hand-Selecting Amazon Brands to Promote this Holiday Season
This holiday season, top publishers are actively sourcing brands to include in their gift guides, newsletters, listicles, reviews, and more to drive high-intent shoppers straight to Amazon storefronts.
Here’s why it matters:
Amazon brands are seeing a 5:1 conversion rate compared to their DTC site
Millions of shoppers discover products through trusted publishers
Levanta is working directly with these publishers to introduce them to a small number of 7–9 figure brands.
If you qualify, your products could be featured in high-traffic placements that deliver predictable CAC and directly measurable sales.
Recommended Reads
Tip: People are visual creatures. Use powerful images and an eye-catching design to keep them glued to your page.
Tip: GA4 dashboards only work if you check them regularly and adjust based on user actions from the past period.
“Every platform now hates external links, so you’ve got to adapt your content strategy accordingly…video content falls flat on LinkedIn versus long-form think pieces,” — Elster
Ad breakdown
This ad has been crushing it for 1000+ days

2 reasons Social Citizen’s ad stands out:
Shark Tank’s authority creates instant credibility.
An excellent demonstration of their product.
If you are struggling with lowering your CAC, it’s not the platform; it’s your creative that’s struggling to reach the right audience.
👉Book a FREE 10-minute creative audit and I’ll show you exactly what’s holding your ads back.
From the feed
Why urgency is the ultimate management superpower

Mehtab wrote a long tweet on how to make this possible as a CEO.
Creative challenge
🚨Reminder: 10-day ecom creative testing blueprint
If you’re tired of high CAC and ads that don’t scale, this challenge is for you. Over 10 days, you’ll learn how to:
✅ Make creative your new targeting
✅ Generate winning ideas fast
✅ Test and iterate without wasting budget
✅ Scale winners to drop your CAC
Join the creative challenge and turn your creatives into a growth engine.
Enroll now and get one actionable email a day for 10 days👇
Have questions or feedback? You can write to [email protected]