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Happy Tuesday!

What makes an ad last 1000 days? Let’s learn from Social Citizen’s unstoppable ad in today’s issue.

In today’s newsletter,

  • Top 3 recommended reads

  • This ad has been crushing it for 1000+ days

  • Why urgency is the ultimate management superpower

  • Reminder: 10-day ecom creative testing blueprint

This issue takes just 2 minutes to read!

Let’s dive into it👇

Top Publishers Hand-Selecting Amazon Brands to Promote this Holiday Season

This holiday season, top publishers are actively sourcing brands to include in their gift guides, newsletters, listicles, reviews, and more to drive high-intent shoppers straight to Amazon storefronts.

Here’s why it matters:

  • Amazon brands are seeing a 5:1 conversion rate compared to their DTC site

  • Millions of shoppers discover products through trusted publishers

Levanta is working directly with these publishers to introduce them to a small number of 7–9 figure brands.

If you qualify, your products could be featured in high-traffic placements that deliver predictable CAC and directly measurable sales.

Recommended Reads

Tip: People are visual creatures. Use powerful images and an eye-catching design to keep them glued to your page.

Tip: GA4 dashboards only work if you check them regularly and adjust based on user actions from the past period.

“Every platform now hates external links, so you’ve got to adapt your content strategy accordingly…video content falls flat on LinkedIn versus long-form think pieces,” — Elster

Ad breakdown

This ad has been crushing it for 1000+ days

2 reasons Social Citizen’s ad stands out:

  1. Shark Tank’s authority creates instant credibility.

  2. An excellent demonstration of their product.

If you are struggling with lowering your CAC, it’s not the platform; it’s your creative that’s struggling to reach the right audience.

👉Book a FREE 10-minute creative audit and I’ll show you exactly what’s holding your ads back.

From the feed

Why urgency is the ultimate management superpower

Mehtab wrote a long tweet on how to make this possible as a CEO.

Creative challenge

🚨Reminder: 10-day ecom creative testing blueprint

If you’re tired of high CAC and ads that don’t scale, this challenge is for you. Over 10 days, you’ll learn how to:

Make creative your new targeting
Generate winning ideas fast
Test and iterate without wasting budget
Scale winners to drop your CAC

Join the creative challenge and turn your creatives into a growth engine.

Enroll now and get one actionable email a day for 10 days👇

Have questions or feedback? You can write to [email protected]

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