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Happy Friday!
Before jumping into the weekend, take a look at our guest post by Jetmetrics co-founder, Dmitry Nekrasov, who breaks down how your revenue hides in 30% of SKUs.
In today’s newsletter
Turn UGC comments into launch copy with AI
How to boost conversions with pop-ups
Your revenue hides in 30% of SKUs
Are you overspending on payroll, agency, or software?
A gentle reminder to join the creative challenge!
AI Launch Codes (For Premium Users Only):
Ibrahim’s step-by-step UGC-to-copy workflow: using AI
This issue takes 4 minutes to read.
Let’s dive into it👇
AI Launch Codes
Turn UGC comments into launch copy with AI
One skincare brand that I recently spoke to scraped 200+ TikTok comments from UGC videos. They ran them through ChatGPT to generate 5 launch angles for their retinol serum.
Every hook, headline, and CTA came directly from their customers’ words
The result?
5 ad-ready copy blocks
Higher CTR than their agency-led launch
No briefs, no brainstorms
Find the exact prompt + workflow at the end of this newsletter.
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Optimization
How to boost conversions with pop-ups
Discover 19 standout Shopify pop-up examples and learn how to use them effectively on your site.
Keep popups simple and make it easy to opt in
Stanley offers a straightforward deal
Segment visitors right from the start
Alo segments visitors directly on the homepage
Use yes/no popups to reduce friction
Anastasia Beverly Hills allows users to opt in by clicking the “Yes, please” button
Optimization
Your revenue hides in 30% of SKUs
Up to 80% of revenue comes from just 30% of SKUs.
Do you know which ones?
In every store, not all products move at the same speed.
Some sell daily,
some occasionally,
and some just freezing your capital.
To avoid scaling losses, track product 𝘃𝗲𝗹𝗼𝗰𝗶𝘁𝘆
= Units Sold ÷ Days in Stock
Here’s a simple framework:
1. 𝗙𝗮𝘀𝘁 𝗺𝗼𝘃𝗲𝗿𝘀 (top ~30–40% of SKUs by velocity)
Best-sellers that generate most of your revenue.
→ Keep in stock, negotiate better terms, test bundles.
2. 𝗦𝗹𝗼𝘄 𝗺𝗼𝘃𝗲𝗿𝘀 (middle ~40–50%)
Products with steady but modest demand.
→ Reduce inventory depth, use targeted promos.
3. 𝗗𝗲𝗮𝗱 𝘀𝘁𝗼𝗰𝗸 (bottom ~15–25%)
Items with almost no sales that drain cash and space.
→ Bundle with best-sellers, discount aggressively, or cut.
“Up to 30% of a company’s inventory may be dead stock, tying up working capital” – MRPeasy research
So next time revenue is up, ask yourself:
Are your products moving, or just freezing your money?
From the feed
Are you overspending on payroll, agency, or software?
Very interesting insights in the comments.
Creative challenge
Reminder: 10-day ecom creative testing blueprint
Struggling to scale your Meta ads?
Most brands spend $50K+ a month and still see CAC rising. The problem isn’t targeting — it’s creative.
I’m running a 10-day challenge to show you how to drop new creatives weekly, test fast, and lower CAC with the same budget.
Enroll now and get one actionable email a day for 10 days.
Step-by-step UGC-to-copy workflow: using AI
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