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Good morning!
In today’s newsletter,
Our list of DTC Tool Stack
The AI Agent Shopify Brands Trust for Q4
The survey that generated $600,000 in new revenue
Why the PAS framework keeps showing up in winning DTC ads
Stop offering free shipping on single units
This issue takes 2 minutes to read.
Let’s dive into it👇
DTC Tool Stack
We’re introducing our very own curated ecom tool stack, one every DTC team should have.
👉 Includes tools for almost anything you’re struggling with.
The AI Agent Shopify Brands Trust for Q4
Generic chatbots don’t work in ecommerce. They frustrate shoppers, waste traffic, and fail to drive real revenue.
Zipchat.ai is the AI Sales Agent built for Shopify brands like Police, TropicFeel, and Jackery — designed to sell, Zipchat can also.
Answers product questions instantly and recommends upsells
Converts hesitant shoppers into buyers before they bounce
Recovers abandoned carts automatically across web and WhatsApp
Automates support 24/7 at scale, cutting tickets and saving money
From 10,000 visitors/month to millions, Zipchat scales with your store — boosting sales and margins while reducing costs. That’s why fast-growing DTC brands and established enterprises alike trust it to handle their busiest season and fully embrace Agentic Commerce.
Setup takes less than 20 minutes with our success manager. And you’re fully covered with 37 days risk-free (7-day free trial + 30-day money-back guarantee).
On top, use the NEWSLETTER10 coupon for 10% off forever.
Growth Playbook
The survey that generated $600,000 in new revenue
Farm Hounds sent one simple survey.
It asked: "How did you find us?"
30-40% of responses said "word of mouth."
That discovery led to $600,000 in referral sales.
Here's how to replicate their 22.25% referral rate:
Step 1: Send the Survey
After someone makes their first purchase, send this:
Subject: "Quick question about your order"
One question: "How did you find Farm Hounds?"
Multiple choice with "Word of mouth" as an option
Step 2: Analyze Your Hidden Channel
Farm Hounds discovered that word-of-mouth was already driving 30-40% of their sales.
They were getting free referrals. They just weren't tracking or rewarding them.
Step 3: Turn Free into Paid
Once they knew customers were already referring, they:
Integrated ReferralCandy with Klaviyo
Sent referral invites to their email list
Offered 1000 points for each successful referral
The Results:
22.25% referral rate (nearly 10× the industry average)
$600,000+ in referral revenue
35.30x ROI on their referral program
Your Action Step:
Send a "How did you find us?" survey to your last 60 days customers
If 10%+ say word-of-mouth, you're sitting on untapped revenue
Launch a referral program immediately. You can use Referral Candy, Social Snowball, or any other app that helps you with referral program.
Copy That Converts
Why the PAS framework keeps showing up in winning DTC ads
One copy framework DTC brands can always count on:
Problem → Agitate → Solve (PAS)
It works because it follows how people already think.
Problem: Call out the real struggle your customer recognizes instantly.
Agitate: Show the cost of doing nothing.
Solution: Position your product as the clear, specific fix.
Why PAS converts
64% of consumers say ads that speak directly to their pain increase purchase intent.
Examples:
Sleep Number
Problem: tossing and turning
Agitate: waking up exhausted, moody, unfocused
Solve: adjustable firmness built for your body
Dollar Shave Club
Problem: cheap razors irritate skin
Agitate: red bumps, cuts, daily annoyance
Solve: smooth blades delivered on subscription
Headache relief ads
Problem: pulsing head pain
Agitate: missed meetings, sleepless nights
Solve: fast-acting relief with a guarantee
How to apply this today
Pull top pain points from reviews and support tickets
Agitate with scenes customers recognize instantly
Replace vague claims with concrete outcomes (“sleep 40% deeper”)
Fulfillment Friday
Stop offering free shipping on single units
Free shipping is one of those things brands turn on and forget, and then wonder why margins feel tight.
Shopify’s data shows that conditional free shipping works better than sitewide free shipping.
Not because it’s clever, but because customers will add one more item just to avoid paying for shipping. That one extra item changes everything.
Higher order value.
Same shipping label.
Better numbers per order.
If you don’t have conditional free shipping, test this today:
Pull the last 90 days’ orders.
Check what your average order value (AOV) is.
Set your free shipping slightly above that number.
Then make it obvious in the cart how close someone is to free shipping.
If you offer free shipping and customers do not add more items, you lose money.
If free shipping makes customers add more to their cart, you can still make money or break even.
In this example, free shipping starts at two items, but it can also be set at a dollar amount like orders over $75.
Source: Shopify
Have questions or feedback? You can write to [email protected]