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Good morning!
In today’s newsletter,
How Sugar Me Smooth boosted repeat customers by 27%
How smart product pairings drive higher Valentine’s conversions
The surprising new trend in influencer marketing
Why AMC audiences matter more than keywords on Amazon
This issue takes 2 minutes to read.
Check out our DTC tool stack here
Let’s dive into it👇
Rewards
How Sugar Me Smooth boosted repeat customers by 27%
Sugar Me Smooth ran the same July 4th promotion for two years: same discount, same messaging, everything the same.
Year one: 25.82% repeat customers. Year two: 32.84%.
So what changed? They added Galanta Rewards.
That 27% increase in repeat customers is pure margin—no extra spend on ads, no competing with others in bidding wars. Just customers returning for points.
What stands out about Galanta is its flat $29/mo price. Many rewards apps take 2-3% of your sales as you grow, but this one keeps costs low and margins high.
If you’re ready to get more out of the customers you’ve already acquired, give this a try.
Holiday Playbook - Valentine’s Day
How smart product pairings drive higher Valentine’s conversions
What's better than a pound of coffee? Coffee with chocolate.
What's better than wine? Wine with glasses.
"One of the most successful business strategies involves combining select products for special Valentine's Day promotions," says Tracie Crites, CMO at Heavy Equipment Appraisal.
Customers buy additional items when stores present goods together.
Pair products that make sense together:
Skincare + candle
Protein powder + shaker bottle
Dog treats + matching owner-pet items
Bath bombs + robe
Just ask: "What would make this purchase better?”
Valentine's spending hit $27.5B in 2025.
Package deals and curated pairings are especially effective during Valentine's because people want convenience.
They don't want to think.
They want to buy and feel good about it. Make it easy for them.
Post credit: Taboola Valentine's Marketing Guide
Community center
The surprising new trend in influencer marketing
LinkedIn has quietly evolved from a corporate platform into a high-engagement social network.
Brands like Hootsuite, Notion, and Sweet Loren’s are already taking advantage of it.
A couple of months ago, Hootsuite dropped the Social Media Trends 2025 report.
Instead of the usual white paper or email lead magnet, they sent founders and marketers these large oversized newspapers.
And had everyone write a post that highlighted some features from the report.
This resulted in tons of organically posted photos, insights shared from the report, and visually distinctive content.
If you are still using LinkedIn only for hiring announcements, press releases, or company updates, it is time to rethink that strategy.
The platform is less crowded than Instagram, so this is the perfect time to test it.
What to do:
Start with 3 creators
Find them using LinkedIn search.
Type your niche or industry keyword.
Examples:
"Skincare" if you sell beauty products
"Fitness" if you sell workout gear
Click "Posts" (not People).
Look for people posting regularly who have:
5K-50K followers
Posts 2-3x per week
Have real comments (not just "great post!" or emojis)
Give them something genuinely worth sharing like a printed report or playbook, data they can interpret with their own point of view, or early access to a feature before it goes public.
Post credit: wintermendelson
Amazon Insider
Why AMC audiences matter more than keywords on Amazon
Most DTC brands still treat Amazon like a keyword game.
Amazon has already moved on.
AMC (Amazon Marketing Cloud) lets you understand who your customers are, not just what they search.
Instead of chasing high CPC keywords, you can target shoppers based on real behavior such as past purchases, category browsing, or repeat buying patterns.
This helps you spend more efficiently, improve new-to-brand growth, and see what actually influences conversion beyond the last click.
How to do it
Use Amazon Marketing Cloud to build audiences based on shopping behavior
Push those audiences into Amazon Ads Console
Attach one audience per campaign to keep data clean
Apply small bid boosts to shoppers who already show intent
Measure lift and incrementality instead of only ROAS
Click to read the AMC Audiences quick start guide and see exactly how to execute this inside Amazon Ads.
Post credit: Destaney Wishon
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