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Happy Fridayyy!

Before jumping into the weekend, check out our guest post from Jetmetrics co-founder Dmitry Nekrasov, sharing a guide to the e-com compass and the metrics that truly drive your business.

In today’s newsletter

AI Launch Codes (For Premium Users Only):

This issue takes 3 minutes to read.

Let’s dive into it👇

Had a task this week that felt manual or annoying?

There’s now a tool that lets you search for exactly what you’re trying to do.

I tested it with finding tools that would help me with finance, and it gave me a bunch of tools with different features listed.

Don’t want to pay a single $ to use these tools?

Ready to access the tool and check out more features?

Upgrade to AI Launch Codes and find them at the end of this newsletter.

Test it free for 7 days. Love it? Keep it for $10/month. Cancel anytime.

AI Launch Codes is built for you—our subscribers. Tell us what you want next, and we’ll start building the workflow.

👉 Click here to tell us what to build

We heard you were facing problems accessing our AI Launch Codes issues, so we’ve created a simple step-by-step for you:

If you measure everything
You move 𝗻𝗼𝘄𝗵𝗲𝗿𝗲

It’s easy to drown in dashboards and KPIs.
Revenue, CR, AOV, LTV, ROI…

and you’re trying to track them all at once.

But a business doesn’t move if you spin in circles.

You need a compass.

4 directions of e-commerce metrics:
Growth = Topline expansion
Efficiency = Profitability & spend control
Retention = Keeping customers coming back
Conversion = Turning visits into purchases

You can’t steer North, East, South, and West at once.

Pick one direction
↳ align metrics
↳ move

A lot of amazing inputs in the comments section by other media professionals.

👉Check them out on X

Institutional investors back startups to unlock outsized returns. Regular investors have to wait. But not anymore. Thanks to regulatory updates, some companies are doing things differently.

Take Revolut. In 2016, 433 regular people invested an average of $2,730. Today? They got a 400X buyout offer from the company, as Revolut’s valuation increased 89,900% in the same timeframe.

No wonder 10K+ everyday people are taking the chance on Pacaso.

Founded by a former Zillow exec, Pacaso’s co-ownership tech reshapes the $1.3T vacation home market. They’ve earned $110M+ in gross profit to date, including 41% YoY growth in 2024 alone. They even reserved the Nasdaq ticker PCSO.

The same institutional investors behind Uber, Venmo, and eBay backed Pacaso. And you can join them. But not for long. Pacaso’s investment opportunity ends September 18.

Invest While You Still Can

_{Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals.}