Top 5 Shopify black friday tips

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Good morning!

In today’s edition, CRO expert Stuti Kathuria returns with a guest post breaking down the 3 proven strategies to increase sales on your site.

This issue takes 2 minutes to read.

Let’s dive into it👇

⭐Shopify black friday 2025: best practices, tools, and pitfalls

Tip: Promise subscribers first dibs on your best deals. Frame it as VIP treatment rather than just another promotion.

⭐Vibe coding: the next big tool for e-commerce founders

“Vibe coding will not replace platforms such as Shopify or even developers, but it can help teams prototype, automate, and test ideas quickly.“

⭐E-commerce without de minimis: who wins and who loses

“The suspension could be a boon for merchants and brands that source products in America.”

An aesthetic website is not enough to bring sales today. These are the 3 other ingredients you need:

1. Aspiration for the brand

2. Education for the product

3. Upsell/cross-sell to increase AOV

Let's dive into each.

1. Aspiration. Do visitors want to associate with your brand?

– Your images draw their attention

– You help them imagine their future state

– Your product makes them a better version

2. Education. Do visitors know this product is for them?

– You make it 100% clear what concerns it solves

– You tell how your products are different

– You make visitors aware it's proven

3. Upsell / Cross-Sell. Do you stop at selling one product?

– You help them buy 1 complementary product

– You help them complete their routine

– You reward them when they spend more

There are other components too:

Social proof, less friction and urgency

But these bring significant results only after you master the first 3 ingredients.

Work with Stuti to improve your conversion rate

If your website converts below 2.5%, 👉fill out this form

Her clients typically see at least a 25% lift in conversion.

If you’re tired of high CAC and ads that don’t scale, we’ve launched a 10-day ecom creative testing blueprint that might help you. Over 10 days, you’ll learn how to:

✅ Make creative your new targeting
✅ Generate winning ideas fast
✅ Test and iterate without wasting budget
✅ Scale winners to drop your CAC

Join the creative challenge and turn your creatives into a growth engine.

Sign up and get one actionable email a day for 10 days👇

Institutional investors back startups to unlock outsized returns. Regular investors have to wait. But not anymore. Thanks to regulatory updates, some companies are doing things differently.

Take Revolut. In 2016, 433 regular people invested an average of $2,730. Today? They got a 400X buyout offer from the company, as Revolut’s valuation increased 89,900% in the same timeframe.

No wonder 10K+ everyday people are taking the chance on Pacaso.

Founded by a former Zillow exec, Pacaso’s co-ownership tech reshapes the $1.3T vacation home market. They’ve earned $110M+ in gross profit to date, including 41% YoY growth in 2024 alone. They even reserved the Nasdaq ticker PCSO.

The same institutional investors behind Uber, Venmo, and eBay backed Pacaso. And you can join them. But not for long. Pacaso’s investment opportunity ends September 18.

Invest While You Still Can

_{Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals.}