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Merry Christmas, everyone!🎄
In today’s newsletter,
Training and onboarding an AI designer
A system for writing copy that actually scales
Did you catch our latest podcast?
AI Launch Codes (For Premium Users Only):
Step-by-step workflow: Onboarding AI Employee #3: Designer
This issue takes 3 minutes to read.
Let’s dive into it👇
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AI Launch Codes
1. Training and onboarding an AI designer
Ad creative production rarely slows because designers are ineffective. It slows because direction is unclear.
Vague briefs, shifting feedback, and mixed priorities leave designers guessing what actually drives performance versus what is merely aesthetic.
On top of that, platforms like Meta now reward creative diversity over a single long-running ad, increasing pressure to produce volume quickly without losing structure.
AI can execute at speed. The real bottleneck is direction and having the structure to consistently produce ad-worthy creative.
What this AI designer is built to do
This designer is ads-first.
Its job is to:
design ads before anything else
Create PDP images
generate multiple testable creative directions
create layouts and text-in-image structures
produce variations meant for speed and testing
It doesn’t try to be artistic for the sake of it
What it supports (but doesn’t directly design)
Once ad thinking is in place, the same designer can support:
layout ideas for landing pages
graphic direction for email blocks
direction for anything design-related
Why an employee works better than a chat
A chat resets every time. but this designer doesn’t.
It’s trained once.
It remembers brand rules.
It understands platform constraints.
It produces consistent visual output.
It optimizes for speed and testing, not endless revisions.
That’s the difference between asking for designs and having a designer.
Here’s an example of what we did:
Step 1: Went to the AI Copywriting employee and generated ad copy for Sports Research using an ad reference.
Note: for this example, we assume Sports Research as our brand, and the ad from LivingGood Daily as the reference ad.

Reference Ad

Our Product for this example

Our Pill
We don’t want AI to guess how our pill looks, so this would be the third image we attach, leaving absolutely no room for guessing.
Step 2: After we got the copy, we took that copy and the images to our Creative Intelligence employee to generate a design brief.
Step 3: Passed everything to the AI Design employee and generated the ad exactly how we wanted it.
There was a process & system that I followed, which got me exactly what I wanted. Without actually hiring a designer.
Result?

Reference Ad

AI-generated AD
What happens when you don’t follow a process such as this?
You get bad output. Because your output will only be as good as your input.
Here are some bad examples you’re prone to receive when you try generating it as a one-off task:

Typos, wrong structure, wrong layout, etc.

The product generated itself is incorrect
In the paid section, we’ll show exactly how to build this designer, train it once, and reuse it across ads, PDP visuals, and other surfaces.
Find it at the end of this newsletter.
Test it free for 7 days. Love it? Keep it for $17/month. Cancel anytime.
Tell us what to build next to help you with your business
AI Launch Codes is built for you—our subscribers. Tell us what you want next, and we’ll start building the workflow.
How to access AI Launch Codes
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Copy That Converts
2. A system for writing copy that actually scales
Why this framework matters:
It provides a repeatable way to turn customer insights into revenue, rather than relying on guesswork for headlines and offers.
It forces you to sell around real problems, proof, and outcomes rather than product features or vibes.

Credit: Oliver Kenyon
Podcast
3. Did you catch our latest podcast?
Most founders build the product first.
Then scramble for traffic, ads, and growth.
Seth flipped the order.
He built an audience years before launching Wellness.
By the time the product existed, demand already did too.
In this conversation, Seth broke down:
Why audience-first gave him a permanent advantage
How he turned attention into demand before launch
What kept the business unprofitable for two years
Why he chose profit over fast growth
What stopped working and quietly burned cash
If you are building or scaling and growth feels harder than it should, this episode is worth your time.
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Step-by-step workflow: Onboarding AI Employee #3: Designer
This post is for paid subscribers
We built AI Launch Codes to help you scale smarter. We test AI tools, build workflows, and write prompts—so you don’t have to. But testing takes time, money, and effort. This paid upgrade helps us keep experimenting, while you get the winning playbooks delivered straight to your inbox.
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