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Happy Friday!
The weekend’s almost here and so are this week’s top insights.
In today’s newsletter,
Ibrahim shares how to turn browsers into buyers with a smart quiz
Ask Bart how he got 15000+ orders in 7 days
Michaels acquires Joann’s intellectual property and private labels and what founders can learn
Join our free, live workshop on how to make founder-led content that 100x’s your reach with Hana Moosa
AI Launch Codes (For Premium Users Only):
Ibrahim’s exact step-by-step workflow on building a personalized quiz for your website using AI
This issue takes 4 minutes to read.
Let’s dive into it👇
AI Launch Codes
Turn browsers into buyers with a smart quiz
Quizzes convert. And now you can build one without hiring a dev or strategist.
If your product serves different types of customers, this is perfect for you:
Match routines to skin types
Recommend supplements by goal
Pair pet products to breed + weight
Suggest outfits by fit and occasion
Example output: Skincare quiz flow
Hydration Base Cleanser (AM/PM)
Niacinamide Serum (AM)
Ceramide Barrier Cream (PM)
This routine helps rebuild your skin barrier and lock in hydration.
That took 30 minutes to build. GPT handled the logic, copy, and decision tree.
Find the full workflow + GPT prompts at the bottom of this newsletter.
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Retention
15000+ orders in 7 days?
Bart (founder of Dad Gang) opened the floor after a monster week. One of the replies were:
“How do you attract a loyal community?”
His answer:
Speak to your people over and over
Build private spaces where they can connect
Make sure your product carries anthemic* meaning
Without story, the tools don’t matter
Anthemic* = something people rally around. A message that makes them feel seen, and are proud to rep it.
If you want Bart’s advice or just want to read the full discussion:
Insights for the day
Michaels acquires Joann’s intellectual property and private labels
Following Joann’s bankruptcy, Michaels acquired its IP and private label brands, including Big Twist. They’re adding 600+ fabric, sewing, and yarn products to better serve crafters—and launched a dedicated landing page to welcome JOANN customers with curated products and updates.
Founders, when acquiring an audience, build tailored onboarding that makes them feel seen, not just absorbed.
Free live workshop
How to make founder-led content that 100x’s your reach
Let’s be real—you are the best marketing asset your brand has.
But if you're not showing up on camera, you're leaving massive reach on the table.
We get it. Being on video can feel awkward. Scripts fall flat. And between product, ops, and putting out fires, you barely have time to blink, let alone batch content.
That’s where this session comes in.
We’re hosting a free, live workshop built just for founders like you.
JOIN US LIVE — HOW TO MAKE FOUNDER-LED CONTENT THAT 100x’s YOUR REACH
🗓️ June 12th · 9 AM EST · Live with Social Media Head [Hana Moosa]
In one hour, you will learn:
How to figure out what to talk about (using AI to brainstorm ideas that resonate)
How to script short-form videos that feel authentic, not cringey (we’ll write one together)
How to shoot content fast using the Captions app — no fancy setup needed
Bonus: Founder-led formats + storytelling cues you can steal
This is how you become the face of your brand, without it taking over your calendar.
Step-by-step workflow on building a personalized quiz for your website using AI
This works for skincare, supplements, haircare, pets, and apparel. Basically, any brand where personalization makes sense.
What this setup does:
This post is for paid subscribers
We built AI Launch Codes to help you scale smarter. We test AI tools, build workflows, and write prompts—so you don’t have to. But testing takes time, money, and effort. This paid upgrade helps us keep experimenting, while you get the winning playbooks delivered straight to your inbox.
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