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Good morning!
In today’s newsletter,
Outrank Competition This Holiday Season with Micro-Influencers
Maximize post-purchase upsells
Use the BAB ad format if your product creates noticeable transformations
The mistake of picking the “best” partner
This issue takes 2 minutes to read.
Let’s dive into it👇
Grow without ads
1. Outrank Competition This Holiday Season with Micro-Influencers
The holidays are Amazon’s most competitive stretch - ad costs surge, placements tighten, and only brands that break through early win lasting rank visibility.
Most sellers face the same issues:
PPC costs spike 30–50% in Q4
Rankings freeze on page 2
Reviews trickle in too slowly
That’s where Lenny & Larry’s were stuck - until they used Stack Influence. We activated 1,560 influencers who each:
Bought the product on Amazon (a verified purchase)
Shared honestly on social media
Left organic UGC that the brand could repurpose
The result? 🚀 11× sales, ⭐ 525 reviews, 👀 2.3M impressions - momentum ads can’t buy.
Get ahead of Q4 competition. Outrank your category before Black Friday hits.
BFCM Playbook
2. Maximize post-purchase upsells
Your customers are in "purchase mode" immediately after checkout.
So they're more likely to make another purchase.
If you make 10,000 sales, offer a $25 upsell with a 12% take rate, you could earn an extra $30,000 in revenue without spending on ads.
How to do it:
Set up complementary offers with tools like Aftersell or Rebuy
Copy That Converts
3. Use the BAB ad format if your product creates noticeable transformations
Before: Shows what life looked like before using the product
After: Shows the change after using it
Bridge: Shows the product that made that transformation happen
Fulfillment Friday
4. The mistake of picking the “best” partner
Krishna Kaliannan picked the largest food packager in the USA for Catalina Crunch.
They processed 1 million bags daily. He needed a few thousand per month.
They dropped him. He almost shut down.
The mistake: Assuming the "best" partner is best for YOU.
What to do: Before you sign, check if they fit:
Wrong Fit | Right Fit | |
|---|---|---|
Their smallest client's revenue | 10x yours | 1-3x yours |
Clients your size | 0-2 | 10+ |
What happens | You get dropped | You get attention |
Source: Modern Retail
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