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Happy Fridayyy!
In today’s newsletter,
Turn Black Friday shoppers into long-term customers
Turn gift buyers into repeat customers
What this pop-up does better than anyone else
The easiest way to lower your warehouse bill
Outrank competition this holiday season with micro-influencers
This issue takes 2 minutes to read.
Let’s dive into it👇
BFCM prep checklist
1. Turn Black Friday shoppers into long-term customers
Black Friday is quickly approaching.
Last year sales were $10.8 billion, a 10.2% increase from the year prior.
This year it is supposed to grow even more.
So, are you ready for it?
The checklist is here:
Decide sale goals & discounts
Prep creative assets for ads & website
Install a rewards program
Why install a rewards program?
It not only gives first-time shoppers a reason to buy on the spot, but also hooks them into coming back long term.
Plus, it differentiates your brand, not just screaming “SALE” but offering “SALE + POINTS".
Rewards programs turn short-term deals into repeat revenue.
You’re incentivising a purchase and building loyalty.
How Can this Work For Me?
Install Galanta Rewards (no coding, takes less than a day)
Install in a few hours (no coding)
Create Rewards
Create Promotional Benefits (eg. earn 2x points)
Advertise on your site & through email
Exclusive for YOU: Install Galanta before Black Friday and get:
2 months free PLUS a 14-day free trial (after that: only $29 a month)
Holiday Playbook
2. Turn gift buyers into repeat customers
December shoppers buy gifts for others. January comes. They forget about you.
Remind them why your product matters beyond gifting.
Send a “What customers say after 30 days” email.
It’s proof that your product has life beyond Christmas.
Copy That Converts
3. What this pop-up does better than anyone else
Adds a bold spin on the boring “Sign up for updates.”
Offers an incentive
Brings a twist to the predictable “Submit”
Fulfillment Friday
4. The easiest way to lower your warehouse bill
Your customers keep buying the same combinations of products.
Shampoo + conditioner + hair mask
Your warehouse treats each item separately.
Three items? Three fees.
Bundle the things people already buy together, and your warehouse picks it as one.
One pick = One fee
Micro-influencers
5. Outrank competition this holiday season with micro-influencers
Most sellers face the same issues:
PPC costs spike 30–50% in Q4
Rankings freeze on page 2
Reviews trickle in too slowly
That’s where Lenny & Larry’s were stuck - until they used Stack Influence.
We activated 1,560 influencers who each:
Bought the product on Amazon (a verified purchase)
Shared honestly on social media
Left organic UGC that the brand could repurpose
The result? 🚀 11× sales, ⭐ 525 reviews, 👀 2.3M impressions
Get ahead of Q4 competition.
Have questions or feedback? You can write to [email protected]