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In today’s newsletter
Outrank Competition with micro-influencers
The FAQ email that turns “maybe later” into “add to cart”
How AI boosts win-back emails from 3% to 18% conversion
How 200 creators can deliver 1M impressions
The step-by-step playbook behind Dossier’s eight-figure success
AI Launch Codes (For Premium Users Only):
Step-by-step workflow: How AI boosts win-back emails from 3% to 18% conversion
This issue takes 4 minutes to read.
Let’s dive into it👇
Grow Without Ads
1. Outrank Competition with micro-influencers
The holidays are Amazon’s most competitive stretch - ad costs surge, placements tighten, and only brands that break through early win lasting rank visibility.
Most sellers face the same issues:
PPC costs spike 30–50% in Q4
Rankings freeze on page 2
Reviews trickle in too slowly
That’s where Lenny & Larry’s were stuck - until they used Stack Influence. We activated 1,560 influencers who each:
Bought the product on Amazon (a verified purchase)
Shared honestly on social media
Left organic UGC that the brand could repurpose
The result? 🚀 11× sales, ⭐ 525 reviews, 👀 2.3M impressions - momentum ads can’t buy.
Get ahead of Q4 competition. Outrank your category before Black Friday hits.
Retention Recipe
2. The FAQ email that turns “maybe later” into “add to cart”
If your customers aren’t buying, they have an objection.
Handle it, and they'll convert.
Obvi nails this by answering product questions before they become deal-breakers.
What you can do: Check support tickets → Find top 5 questions → Create an FAQ email → Send to non-purchasers.
Credit: Idris
AI Launch Codes
3. How AI boosts win-back emails from 3% to 18% conversion
Emily hasn't reordered AG1 in 47 days. She's overdue.
Rachel hasn't ordered in 80 days. She's gone cold.
You're sending them both the same win-back email.
Emily just needs a gentle reminder.
Rachel needs a stronger push with an incentive.
The solution: AI adjusts messaging based on their behavior. All automated.
Want to build this?
Upgrade to AI Launch Codes for the step-by-step breakdown on how to set this up, including examples.
Find them at the end of this newsletter.
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Community center
4. How 200 creators can deliver 1M impressions
What to do:
Work with 100–300 creators before a launch
Filter by niche, engagement, and past brand work
How:
Build your list in ClickAnalytic
Reach out early
Why it works:
Many small posts beat one big launch
Micro audiences add up
Content feels natural in feeds
Podcast
5. The step-by-step playbook behind Dossier’s eight-figure success
Sergio Tache, founder of Dossier, built a perfume brand from scratch into a $50M business sold in Walmart, Target, and internationally.
In this episode, he shares the lessons that actually worked:
How to nail product-market fit fast – learn why men buying perfumes changed Dossier’s early strategy
Pricing hacks that double revenue – why testing $39–$49 unlocked massive profits
Influencer marketing that converts – how to show your product in a way people can’t ignore
Step-by-step growth strategy – expand your collection, scale channels, and build a loyal team without burning out
Watch Sergio’s full story→ Watch on YouTube
Step-by-step workflow: How AI boosts win-back emails from 3% to 18% conversion
Here's how to set this up in Klaviyo (using AG1 as an example):
Step 1: Create Your Lapsed Customer Segment
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