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Good morning.

If you think all repeat purchases mean loyalty, think again! In today’s guest post, Dmitry Nekrasov of Jetmetrics uncovers the different types of repeat purchases and what they mean.

In today’s newsletter

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Most of the times, Founders only realize they’re in trouble after payroll clears and the bank balance looks thin. By then, it’s too late!

I exported 2 messy files from Shopify & an Expense sheet:

Before:

After:

“Over the 90-day period, the business generated $655,190 in net customer payments from 91 orders against $615,910 in expenses. Net position: $39,280 (profitable on paper)”

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We heard you were facing problems accessing our AI Launch Codes issues, so we’ve created a simple step-by-step for you:

Not all repeat purchases are good. Some are fake and mislead your metrics. Here are 3 types of repeat: fast, promo-driven, and healthy. Only healthy repeat shows real loyalty.

The cheat sheet shows what to check, fix, and double down on.

Credit: Dmitry Nekrasov

Integrate it to put your products directly into conversational commerce, where customers can go from discovery → purchase without leaving chat.

We’ll show you how to set this up soon. Stay tuned!

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