What 1.5M views can teach you about good hooks

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Happy Halloween!🎃

Monsters aren’t the only ones lurking this season. The real threat? Digital thieves. Today’s issue shows you how to stop them before they strike.

In today’s newsletter,

This issue takes 2 minutes to read.

Let’s dive into it👇

Digital theft strikes post-payment, costing stores shipping, revenue, and chargebacks.
Chargeflow Prevent stops it before fulfillment.
Free for your first 1,000 transactions!

The flopped hook assumes everyone already wants the product and skips the “why”.
It jumps straight into the action without building any emotional context.
The viral hook nails it — it sparks curiosity in the product by creating conflict “my mum says it’s nonsense”.

Don’t sell the product first, sell the reason someone should care.

Most eCommerce brands overpay their 3PL because they don't know which fees are negotiable—or when to ask.

Here's how to get better rates, even without massive volume.

Timing is everything: Approach your 3PL in January or February, when they're hungry for commitments and have more flexibility in their pricing. Avoid Q4 when they're slammed and have zero incentive to negotiate.
Know what's actually negotiable: Pick & pack fees, receiving rates, and monthly minimums are almost always flexible. Storage per cubic foot—less so, but you can negotiate the calculation method (how they measure your goods).
Use this exact approach: Email your account manager: "We're forecasting [X orders/month] for the next 12 months and reviewing our fulfillment costs. Before we commit to this volume, I'd like to discuss optimizing our rate structure. When can we schedule 15 minutes?"
Get competitive quotes—the right way: Request quotes from 2-3 other 3PLs (use Fulfill.com to find vetted options quickly). Don't threaten to leave, but do share: "We've received proposals at $3.20 per order vs our current $4.00. Can you help us close that gap?"

The result:

Brands using this approach typically save 15-25% annually, with zero impact on service quality.

The key is treating it as a partnership discussion, not a confrontation.

This guest post was written by Joe Spisak, founder of Fulfill.com.

Fulfill.com helps eCommerce brands find the best 3PL partners through an unbiased marketplace of 2,500+ verified providers.

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A customer in New York orders on Monday.
Your warehouse is in LA.
They get it…next Monday.

Not because your team’s slow —
because your warehouse is far.

If you have one warehouse on the East Coast, add a second on the West Coast.

Route orders automatically based on customer zip code.

Have questions or feedback? You can write to [email protected]