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In today’s newsletter,
How to boost sales without running a sale
53K vs 27M with the same format
Your ads are fine, your audience is bored.
Stop negotiating with your 3PL
This issue takes 2 minutes to read.
Let’s dive into it👇
Rewards Program
1. How to boost sales without running a sale
Discounts are the easy button to boost sales, but they come with a cost.
Every time you mark down, you trade margin for momentum.
Here’s the secret: you don’t have to.
A discount drops your price to drive orders & boost incentive.
A rewards promotion incentives customers to buy now - without losing margin & no price dropping.
Instead of “20% off,” try “2x points today.”
You’ll move the same volume (or more) while keeping your AOV and brand value intact.
It’s a smarter way to play the same game: volume vs. margin.
Rewards with promotions win both.
Tip: Use Galanta Rewards to launch limited-time rewards promos right from Shopify. It takes minutes, not markdowns.
Get two months free: For a limited time only
Viral Trend You Can Use
2. 53K vs 27M with the same format
How?
Don’t say “we make great products.”
Share the moment someone with authority said you’d fail — a Shark, a boss, an investor.
“Everyone said we’d fail — but we proved them wrong.”
That’s the story people root for.
Credits: Haley Pavone
Guest Post
3. Your ads are fine, your audience is bored.
A founder once told me,
“Our ads were fine yesterday. Today, they’re dead.”
That’s ad fatigue — and it creeps in quietly.
Here’s how to spot it:
CTR drops >20% from baseline
Weekly frequency >4 (prospecting) or >7 (retargeting)
CPA increases >25% with the same targeting
New vs existing customer ratio shrinking in TripleWhale or Polar Analytics
Blended ROAS declining week over week
This guest post was written by Daphne Tideman, founder of Growth Waves
She shares actionable tips on scaling DTC & app startups.
If you found this tip helpful, subscribe to her newsletter.
Fulfillment Friday
4. Stop negotiating with your 3PL
There’s a faster way to lower costs.
Get customers to buy more per order.
Shipping 1 item costs $12.
Shipping 3 items costs $15.
That’s $5 per item instead of $12!
Lower costs for you, better value for them.
Make Every Platform Work for Your Ads
Marketers waste millions on bad creatives.
You don’t have to.
Neurons AI predicts effectiveness in seconds.
Not days. Not weeks.
Test for recall, attention, impact, and more; before a dollar gets spent.
Brands like Google, Facebook, and Coca-Cola already trust it. Neurons clients saw results like +73% CTR, 2x CVR, and +20% brand awareness.
Have questions or feedback? You can write to [email protected]