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In today’s newsletter,
A free newsletter with the marketing ideas you need
A simple test revealed a different way Meta distributed ads
Why some brands show up in ChatGPT (and others don’t)
Are you burnt out or just financially trapped?
Optimizing for growth? Get real ecommerce tactics with Go-to-Millions
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Let’s dive into it👇
The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
Campaign Command Center
A simple test revealed a different way Meta distributed ads
For a long time, the common advice in Meta ads has been to separate campaigns based on customer stage.
One campaign to reach people who don’t know your brand yet, and another campaign to re-engage people who’ve already interacted or purchased.
The idea was simple: different people need different messages, so they should live in different campaigns.
Here’s a case where someone tried a different approach and saw a clear pattern emerge.
In this account, the brand ran Meta’s ASC (Advantage+ Shopping Campaign) with multiple creatives inside a single campaign.
Two ads were used:
Video ad: ~$43K spend, ~1.0 frequency, reaching mostly people who had not interacted with the brand before
40% off image ad: ~$16K spend, ~2.4 frequency, shown mostly to people who had previously engaged or purchased
No manual audience segmentation was applied.
Based on performance signals, Meta distributed each creative to different groups on its own.
In this case, the creative itself played a larger role in how people were reached than the campaign structure.
What this suggests:
Instead of defaulting to separate campaigns, it may be worth testing one ASC with varied creative approaches and observing how Meta allocates impressions.
From there, optimize the creatives that are driving outcomes.
Post credit: Marin Istvanic
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Grow Without Ads
Why some brands show up in ChatGPT (and others don’t)
More people are starting their searches in ChatGPT instead of Google.
If your brand doesn’t show up in those answers, you’re easy to miss.
Before you read on, here’s the simple reason this works:
ChatGPT doesn’t invent brands.
It pulls from public information it can read and trust.
Brands that are clear, useful, and mentioned across the web are easier for it to surface.
What to focus on
1. Make your brand easy to read
Your site should load properly, be easy to scan, and clearly explain what you do.
If AI can’t understand your site, it won’t mention your brand.
2. Write how real people ask questions
Use FAQs, guides, and plain language.
If people ask a question, and you answer it clearly, AI is more likely to surface you.
3. Show up beyond your own website
Appear in articles, reviews, podcasts, and comparison lists.
Brands that show up in more places are easier for AI to trust and reference.
And if you want the full 10-step breakdown, you can watch it here.
Credit: adpredators
Decisions That Matter
Are you burnt out or just financially trapped?
There’s a point many founders and operators reach where the work isn’t difficult anymore, just heavy.
When that happens, ask yourself these questions.
Can you make enough money to feel happy? It's hard to go through uncertainty if compensation isn't where you believe it should be.
Can somebody do it better than you? Should you move into a different role that might reignite passion?
Do you actually enjoy your day-to-day work? If you can't enjoy it over extended periods, you shouldn't subject your friends, teammates, or family to that negativity.
It’s pretty basic but it’ll tell you a lot about where you are right now VS where you wanna be.
Read Nick’s post for the full reflection, and check out the comments for a thoughtful discussion from people navigating the same questions.
Post Credit: Nick Shackelford
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