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Good morning.
If you’ve ever wondered how to sell products on Instagram, Hana breaks it down in today’s issue!
In today’s newsletter
Top 3 recommended reads
Ibrahim shares how to turn any plain product shot into a scroll-stopping lifestyle ad
Hana answers the social media question of the week
AI Launch Codes (For Premium Users Only):
Step-by-step workshop on turning any plain product shot into a lifestyle ad
This issue takes 3 minutes to read.
Let’s dive into it👇
Recommended reads
Tip: Loss aversion works through trial countdown timers and “spots filling up” messaging that creates urgency.
Tips: Effective testing starts with finding what’s not working. Use tools like Google Analytics or Mixpanel to spot weak pages or drop-offs.
“When prices go up, loyalty goes down. 68% of Americans are shifting away from Chinese ecomm giants like Temu, Shein, and AliExpress”
AI Launch Codes
Turn any plain product shot into a scroll-stopping lifestyle ad
Your DTC ad creative doesn't need models or a studio anymore.
The original image I fed with a prompt to ChatGPT5👇
The image ChatGPT5 generated👇
We then converted this image into a video ad with a simple free tool:
Took me 5 minutes to build from start to finish with just 1 prompt and 1 tool.
Upgrade to see the full workflow + prompt at the end of this issue for just $10/Month
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Social media
Social media question of the week
Instagram Stories
That's your answer. Not your feed, not even reels.
What billion-dollar brands actually do
The Instagram Stories Sales System
2-4 stories per day (maximum)
Less SKUs? Keep it to 1 story daily
Don't spam or you'll lose followers faster than you gain sales
Make the shop link your best friend.
Lululemon's Stealth Strategy
👆 They repost ambassador content and sneak in a shop link
The customer doesn't feel sold to, they feel inspired by real people wearing the product.
Benefit Cosmetics' Direct Approach
👆 Clear sale creative with "Shop Now" button
No confusion, no extra steps. See product → want product → buy product.
Chamberlain Coffee's FOMO Formula
👆 Countdown to seasonal box subscription + inside look = instant urgency
They show what's inside AFTER building anticipation. Classic scarcity play.
Every successful brand follows the same formula:
Hook with value
Show the product in real use cases
Make buying effortless with a clear CTA
Get your hands on 30+ stories from billion-dollar brands 👉 here
Want free custom story strategy? Let’s connect
Until Next Time,
Hana
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With another Prime Day expected in October, it’s the right moment to reassess your media mix. See what’s possible when you pay for actual outcomes.
Workshop on turning any plain product shot into a lifestyle ad
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