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Happy New Year, everyone!🎆
In today’s newsletter,
Most ads that actually convert are not creative accidents
What to turn off (and what to leave on) in Meta Advantage+ Creative
AI Launch Codes: Automate your 2026 campaign calendar setup with AI (Part 2)
This issue takes 3 minutes to read.
Let’s dive into it👇
The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
Ad format
1. Most ads that actually convert are not creative accidents
In this tweet, the author breaks down a simple structure that shows up again and again in winning ads, regardless of niche, product, or price point.
Most high-performing ads follow the same villain versus hero structure.
This framework hooks attention, defines the old way as the problem, introduces the product as the solution, and ends with proof and a clear call to action.
It works across UGC, founder ads, and VSLs, and is a reliable starting point when scripting ads.
Meta
2. What to turn off (and what to leave on) in Meta Advantage+ Creative
If you’re running Meta ads, chances are Advantage+ Creative Enhancements are on by default.
That’s a problem.
Most of these “enhancements” don’t improve performance.
They quietly change your creative, your copy, or your links — and break the thing you actually tested.
The short version:
Text overlays, copy rewrites, site links → turn them off
Visual touch-ups and filters → turn them off
CTA tweaks and catalog items → only with caution
The image above is the quick playbook we use when auditing ad accounts.
It shows exactly what each enhancement does, the risk level, and the safer alternative.
If you want the full breakdown — including why some of these kill conversion and when a few can help.
If you’re scaling spend and don’t fully control your creative, this is one of the easiest places to stop leaks.
The Future of Shopping? AI + Actual Humans.
AI has changed how consumers shop, but people still drive decisions. Levanta’s research shows affiliate and creator content continues to influence conversions, plus it now shapes the product recommendations AI delivers. Affiliate marketing isn’t being replaced by AI, it’s being amplified.
3. Automate your 2026 campaign calendar setup with AI (Part 2)
This Tuesday, I showed you guys how to plan your 2026 campaign calendar using AI.
You got a clean table. Campaign slots for each month. Clear reasoning for what stays and what gets cut.
Now comes the annoying part.
Taking that table and actually setting it up in Notion or Google Sheets where you work.
Copying each campaign. Filling in the details. Creating the database entries. Setting dates.
You've got 20-30 campaigns to move over. One by one.
And it's not just the campaign calendar. It's everything you generate with AI.
Content calendars. Customer feedback summaries. Sales data you need formatted. Email sequences.
All of it lives in ChatGPT or Claude until you manually copy it over.
Every time, you're reformatting. Fixing columns. Adding it row by row.
What if AI just did it instead?
Run the prompt. Watch AI fill in your Notion database or Google Sheet. Done.
That's what Part 2 covers, including a Notion template built for DTC brands.
The overall setup takes 10 minutes. Then AI handles the rest.
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