When more keywords mean fewer rankings

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AI Launch Codes (For Premium Users Only):

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Every BFCM, there’s a small window where the top 1% brands pull ahead.

Right now, performance might look steady. But that’s exactly when it’s easiest to miss what’s breaking underneath.

CPMs climb, CAC follows, and creative fatigue creeps in just as you need to scale.

But you still have time to fix it — if you have a way to see the signals before performance tanks.

That’s where GoMarble AI comes in.

Ask it anything —

“Where are we wasting ad spend on Meta or Google?”

“Which creatives are actually driving conversions?”

And it’ll tell you, in plain English, what’s working, what’s tanking, and what to test next — across Meta, Google, Shopify, and GA4. (TikTok coming soon 👀)

It doesn’t just crunch numbers — GoMarble watches your ads (videos as well as statics). Get insights on which visuals, formats, and hooks are converting, and which ones need a rethink.

Use GoMarble now, before the madness starts, to dial in your accounts, spot wasted spend, and make sure you’re scaling what will drive your profits when BFCM hits..

➡️ Start your 14-day free trial today and head into BFCM with confidence. 

If your keywords have different search intent, Google will see this, and your page won’t rank for either.

In this SERP (Search Engine Results Page) comparison:

For hyperbaric chambers for sale, the top-ranking pages are all ecom sites selling products.

For best hyperbaric chambers, the top-ranking pages are blog posts and reviews helping people compare.

Google gets confused because it can’t tell if it’s a “buying” page or a “review” page.

So it ends up ranking poorly for both.

The fix? 

Make separate pages for keywords with different search intent so each can rank properly.

Credit: Keval Shah

The biggest BFCM problem: figuring out which products to bundle together.

Claude can do it in 2 minutes

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Find the workflow at the end of this newsletter.

AI Launch Codes is built for you—our subscribers. Tell us what you want next, and we’ll start building the workflow.

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We heard you were facing problems accessing our AI Launch Codes issues, so we’ve created a simple step-by-step for you:

You have 2 weeks until Halloween. Use it to test if bundles beat discounts before BFCM.

Split your email list in half. Run two offers Oct 24-31 (example):

Group A: 25% OFF your hero product

Group B: Hero product + add-on + Halloween gift for $20 more

Track which makes more total profit (example):

Group B wins with 50% more profit, even at a lower conversion.