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Good morning!
In today’s newsletter,
Where winning brands actually send their ad clicks
The three checks before international shipping
How Lhamour grew from a kitchen experiment to a global skincare brand
Your competitor's growth lead already saw the spend spike.
While You Were Building
AI Launch Codes: Stop babysitting your AI
This issue takes 2 minutes to read.
Check out our DTC tool stack here
Let’s dive into it👇
Landing Pages
Where winning brands actually send their ad clicks
Fresh Clean Threads sells plain t-shirts. The most ordinary product on earth.
But one of their biggest ads doesn't send the click to a product page.
It sends it to a page called...
"5 Reasons You Need To Try The Tee That Makes You Look Jacked And Hides Your Dad Bod."
This is the biggest shift I've seen in ecommerce this year.
I analyze hundreds of brands every week for this newsletter, and in 2026 the same trend keeps getting louder: more and more winning brands are sending their ad traffic to dedicated landing pages built to sell, instead of their product pages.
Grüns does it (they just sold for a billion dollars). Eight Sleep does it. Atlas Coffee Club does it.
We call these money pages: one page with one job, make a cold stranger want the product before they ever see a price. Then, and only then, the store.
And if you're wondering why you've never seen one: you can't browse to them. They're not in any menu or footer. The only way in is through the ad. Which is exactly why most founders don't know this shift is happening.
Yesterday I released everything I found following the ads of 168 winning brands. It's called The Money Page, and it's $27 until July 4th.
Here's what's in it:
The 7 types of money pages, and exactly when to use each one
The actual live pages these brands run. Linked. You can be studying a billion-dollar funnel tonight.
Two AI skills that build YOUR page, inside YOUR Shopify store, in under an hour. No developer. No copywriter.
The swipe file, the ship checklist, and every future update, free, forever
Frankly, $27 is a silly price for this. Here's the honest reason why: it's launch weekend, and I'd rather have a thousand founders building money pages by Monday than a hundred next month. After July 4th it goes to $47 and stays there.
You read it in 40 minutes. Your first money page can be live tonight. Grab it here for $27.
And if you read it and don't think it was worth every dollar, reply to any email and I'll send your money back in full. You keep the playbook, the skills, all of it. Every ounce of risk here is mine. I like it that way.
P.S. Inside there's a done-for-you option too: my team builds your money page in 48 hours, half rate for playbook owners, 10 spots. If you'd rather hand it off, that's your shortcut.
Fulfillment Friday
The three checks before international shipping
Turning on international shipping takes ten minutes. It’s a toggle switch. But losing the customer it was supposed to win takes one bad delivery.
Every e-commerce platform makes the process easy, but none of them ask the questions that decide whether that order becomes a repeat customer or a refund request.
There are three checks to run before you flip the switch.
Can your store sell there? Multi-currency pricing, local payment methods, and correct tax rules at checkout are all mandatory.
Can you deliver there? Warehouse positioning, carrier coverage, and a clear answer on who's paying the customs bill before the order ships, not after the complaint comes in.
Should you, right now? Actual demand data, margin recalculated against real international shipping costs, and whether your team can support the market you're about to enter.
None of this shows up on the shipping settings page. It shows up in your sales volume and return rate three months later.
The brands that get international expansion right are the ones that answer these three questions before a customer can log a complaint. We’ve done the hard work for you. Just run through the checklist.
Nick Bartlett | Co-Founder @ Wayfindr | The tech-enabled 4PL logistics partner helping global brands scale effortlessly
Pod Bites
How Lhamour grew from a kitchen experiment to a global skincare brand
Khulan started Lhamour after developing eczema and allergies. She couldn’t find products that worked, so she made her own in her kitchen and shared the journey online.
That honesty pulled in her first customers and eventually distributors across 10 countries.
Here’s what actually drove the growth.
Early traction: Build for a problem you deeply understand. Khulan was her own first customer, and her content documented what worked. That clarity attracted the exact audience she needed without paid marketing.
Global expansion: Let product market fit do the heavy lifting, but do not outsource your brand.
Distributors helped Lhamour scale internationally, but inconsistent branding and zero control became a bottleneck.
Post COVID pivot: Focus and ownership changed everything. She moved to a DTC model with global warehouses, reduced SKUs, and focused on one clear persona instead of trying to sell to everyone.
Action Summary:
Talk to a specific customer, not everyone. Clarity in persona drives everything.
Own your brand and distribution early. Scaling without control creates bigger problems later.
Simplify before you scale. Fewer products and sharper messaging win globally.
Your competitor's growth lead already saw the spend spike.
While your team is still in standup, the other growth lead already got the alert. Viktor is an AI employee that lives in Slack. It watches your Meta and TikTok spend overnight, flags the underperformer by 7am, and drafts the new brief before your first meeting.
While You Were Building
1. Prime Day shoppers bought essentials, skipped splurges
This year's Prime Day read more like a Costco run than a discretionary blowout. Shoppers stocked up on staples and appear to be holding bigger-ticket buys for Black Friday.
via Modern Retail • Read more
2. Dick's launches $99 paid loyalty tier
ScoreCard+ costs $99 a year and returns $100 in rewards, dripped $25 per quarter. Paid membership loyalty keeps spreading beyond Amazon and Walmart into specialty retail.
via Retail Dive • Read more
3. Bogg eyes record $140M via wholesale doors
The washable-tote brand is entering Urban Outfitters and Anthropologie while tracking to beat last year's $140M peak. Another single-hero-product brand leaning on wholesale to scale.
via Modern Retail • Read more
Stop babysitting your AI
I want to give AI a job and come back when it's finished.
Not check in every five minutes. Not prompt every step. Give it the job, leave, come back to done.
Until a few weeks ago, that was not how any of this worked.
Whatever the job was, the routine was the same:
you ask for the first step
AI delivers it, and stops
you read the output, figure out what comes next
you ask for the next step
repeat until the job is done, or you are
AI did every task. But you ran the workflow.
Every step waited on you, because the next move needed a prompt from you.
That is not delegation. That is project-managing a very fast intern.
On May 13, Anthropic shipped a command in Claude Code called /goal. OpenAI's Codex works the same way now.
Here is the difference.
A prompt tells AI what to do next. One step at a time, with you in between every step.
A goal tells AI what finished looks like. It keeps working until every condition you set is true. And a separate checker decides when that is, not the AI doing the work.
You write the finish line once. Then you leave.
I ran my first goal this week. One message, fifteen minutes of unattended work, finished deliverables at the end.
Halfway through, the checker failed the AI's own draft on two of my conditions and made it redo the work before it was allowed to stop.
I sent zero follow-up instructions.
The paid section below gives you:
the master /goal template, ready to paste
the one rule that separates goals that finish from goals that stall
a bad vs good goal, side by side
when to use this, and when it will waste your time
The Finish Line Method
The goal is to hand AI the whole job once, with proof of done attached.
Every /goal has 3 parts:
The deliverables. Named files that must exist.
The tests. Numbers a checker can count.
The fallback. What to do when a step fails, so the run doesn't stall.
That is the system.
Step 1 - Pick the right job
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