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Good morning!
In today’s newsletter,
Long-tail SEO matters more in an AI world
Let competitors test content for you
Google added a budget simulator you probably missed
This issue takes 3 minutes to read.
Let’s dive into it👇
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
SEO
1. Long-tail SEO matters more in an AI world
Short keywords don’t power AI answers. Long, specific queries do.
When someone asks ChatGPT a question, it doesn’t search one keyword. It fans out into multi-word, intent-heavy queries. If your site only targets broad terms, you don’t show up.
“Shoes” will have the highest search volume on Google search, but the lowest buying intent.
AI doesn’t work that way.
When someone asks an AI a question, it skips the head term and jumps straight to the right side of the curve. Long, specific, intent-heavy phrases.
Where the opportunity actually is
The long tail isn’t random. It’s structured.
Most long-tail queries are built from:
A core product
Plus modifiers like price, use case, material, location, or problem
How do you find Long Tail Keywords to Target?
Using Keyword tools like SEMRUSH
Group keywords by modifier type to see how people actually refine their searches. Tools like Semrush let you break a broad term into modifier buckets and surface the most common patterns.
Semrush’s Keyword Magic Tool reveals the most popular modifiers for “shoes.”
In Semrush’s Keyword Magic Tool, you can see which modifiers get added to a term like “shoes” — things like gender, size, brand, or use case. That’s where intent starts to show up.
To go deeper, use “Advanced filters” and filter by word count. Longer queries reveal more specific needs and higher intent.
Google Search Console
Regular expressions (regex) in Search Console can identify longer queries, such as fan-out searches from ChatGPT and other genAI platforms. In Search Console, go to “Performance,” click “Add filter,” choose “Query,” and “Custom (regex).”
Then type: ([^” “]*\s){10,}?
This regex filters queries to those with more than 10 words. Change “10” to “5” or “25” to find queries longer than 5 or 25 words, respectively.
Regex in Search Console can identify longer queries, such as fan-out searches from ChatGPT and other genAI platforms.
Filter your queries to surface longer searches and you’ll uncover:
High-intent phrases you already rank for
Natural “fan-out” queries AI systems generate
Easy expansion opportunities without new keyword research
The article breaks down the full process — plus what not to do when targeting the long tail.
Worth reading if SEO or AI discovery matters to your business:
Grow Without Ads
2. Let competitors test content for you
Sort any competitor’s posts by views instantly with Sort Feed.
Why this matters:
High views mean Instagram already validated the content, so you’re seeing what the audience actually responded to, not guesses or opinions.
How to set it up:
Download Sort Feed (Chrome extension)
Open any competitor's Instagram
Sort their reels by most views
Now you see exactly what performed.
What to do next
Ask two questions:
What can I recreate?
(Hook structure, angle, format)What can I do differently?
(My product, my customer's pain, my voice)
Example
Competitor: "3 things I wish I knew before starting a business"
You: "3 things I wish I knew before launching [your product]"
Credit: brock11johnson
Google Ads
3. Google added a budget simulator you probably missed
Google just added a feature that answers one question founders keep guessing on: "If I add budget this week, what actually happens?"
It's called Investment Strategy. It lives inside Google Ads → Recommendations.
Unlike existing bid simulators that work at the campaign level, this one shows all your budget-restricted campaigns in one view.
To use it, choose your primary metric — conversions, conversion value, or clicks. You'll then see the projected impact on your account if all campaigns are unrestricted by budget.
From there, drill into individual campaigns.
Choose which changes are appropriate, many likely won't apply.
The table shows projected changes to Avg. ROAS and Weekly conversion value based on Google's recommendations.
You don't have to implement Google's suggestions.
You can toggle for the impact of varying budgets instead.
Say you free up an extra $10K for the week, you can revise the recommended budgets to determine which campaigns should receive the spend.
Pick what makes sense for your margins. Ignore the rest.
The full article breaks down how this fits alongside Performance Planner and where Google's budget tools are heading.
Easy setup, easy money
Your time is better spent creating content, not managing ad campaigns. Google AdSense's automatic ad placement and optimization handles the heavy lifting for you, ensuring the highest-paying, most relevant ads appear on your site.
Have questions or feedback? You can write to [email protected]