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Good morning!
In today’s newsletter,
The 35-minute daily routine that prevents BFCM chaos
The simple DM trick Instagram actually rewards
Hismile’s 9-figure funnel breakdown
Outrank competition this holiday season with micro-influencers
This issue takes 2 minutes to read.
Let’s dive into it👇
BFCM
1. The 35-minute daily routine that prevents BFCM chaos
Here's how winning brands stay ahead:
They run a 35-minute daily "war room" check-in that keeps everyone aligned:
⏰ Morning (30-45 min):
✔ Review KPIs - what's winning, what's dying
✔ Update pins/boosts based on yesterday's data
✔ Confirm inventory depth on top movers
✔ Test promo codes across devices
⏰ Midday (15-20 min):
✔ Speed checks & search sanity test
✔ Swap underperformers above the fold
✔ Update hero banners if needed
⏰ Evening (20-30 min):
✔ Roll up results: what moved, what's next
✔ Prep tomorrow's swaps
The BFCM Merchandising Playbook includes the complete daily runbook template, KPI tracking sheets, and a bug bounty system to catch issues before customers do.
Grow Without Ads
2. The simple DM trick Instagram actually rewards
Instagram boosts your posts based on certain “signals.”
One of the strongest is “closeness.”
And what counts as a closeness signal?
✨Chatting in DMs✨
Your newest followers are usually your most engaged.
So DM them something thoughtful to start the conversation.
Instagram registers this interaction and thinks you are close.
Your content gets boosted to them.
But how to keep up when you have hundreds of new followers?
👉ManyChat's follow-to-DM feature automates the first message for you!
Credit: itsmodernmillie
Brands That Stick
3. Hismile’s 9-figure funnel breakdown
In this playbook, you will learn:
How Hismile’s marketing takes someone who’s just casually scrolling and turns them into a loyal, repeat customer.
Which tactics you should copy and which mistakes you should avoid, so you don’t waste money repeating what isn’t working.
This guest post was written by Daphne Tideman of Growth Waves, she shares actionable tips for growing your DTC startup every week from acquisition to retention.
If you found this post helpful,
Follow her on - https://growthwaves.substack.com/
Micro-influencers
4. Outrank competition this holiday season with micro-influencers
Most sellers face the same issues:
PPC costs spike 30–50% in Q4
Rankings freeze on page 2
Reviews trickle in too slowly
That’s where Lenny & Larry’s were stuck - until they used Stack Influence.
We activated 1,560 influencers who each:
Bought the product on Amazon (a verified purchase)
Shared honestly on social media
Left organic UGC that the brand could repurpose
The result? 🚀 11× sales, ⭐ 525 reviews, 👀 2.3M impressions
Get ahead of Q4 competition.
Have questions or feedback? You can write to [email protected]