Why do 99% of visitors leave your store?

Thursday’s here, and so is World Environment Day!
Let’s make space for fresh ideas and a cleaner future.

In today’s newsletter,

• Learn why 99% of visitors leave your store

• We found another gem worth your inbox space

• Sign up for our free live workshop: How to make founder-led content that 100x’s your reach with Hana Moosa

• Explore a $50M marketer’s playbook for paid ads

This issue takes 4 minutes to read.

Let’s dive into it👇

AI Tool

99% of visitors leave your store

Before spending more on ads, fix your product pages.

Shopify found listings with lifestyle photos convert 2x more—and with how-to shots or UGC, up to 5x.

Example:

Let’s say your product sells for $50 and your page gets 50,000 visits. What would it look like if your conversion rate met the Shopify average of 1.4%?

Why do lifestyle photos multiply sales?

Because people don’t buy products, they buy outcomes.

Red Bull sells freedom, not caffeine. Golde sells comfort, not matcha.

How to upgrade your listing in 10 minutes?

Use Pixii.ai to turn one product photo into 6 high-converting lifestyle images without any prompts.

Trained on data from billion-dollar brands, Pixii designs visuals that drive sales.

Exclusive for DTC Daily readers: Get free access this week only. No credit card needed. Ends Sunday.

Recommendation

Another gem worth your inbox space

If you’re into DTC Daily, you’ll probably enjoy Ecommerce Coffee Break. It’s a twice-weekly, no-fluff read built for ecommerce founders who want sharp insights without the scroll fatigue.

They sift through 50+ sources, break down expert advice, and deliver growth tips you can act on—in under 5 minutes.

Basically, it’s your new favorite newsletter... after this one.

Free live workshop

How to make founder-led content that 100x’s your reach

Let’s be real—you are the best marketing asset your brand has.
But if you're not showing up on camera, you're leaving massive reach on the table.

We get it. Being on video can feel awkward. Scripts fall flat. And between product, ops, and putting out fires, you barely have time to blink, let alone batch content.

That’s where this session comes in.

We’re hosting a free, live workshop built just for founders like you.

JOIN US LIVE — HOW TO MAKE FOUNDER-LED CONTENT THAT 100x’s YOUR REACH
🗓️ June 12th · 9 AM EST · Live with Social Media Head [Hana Moosa]

In one hour, you will learn:

• How to figure out what to talk about (using AI to brainstorm ideas that resonate)

• How to script short-form videos that feel authentic, not cringey (we’ll write one together)

• How to shoot content fast using the Captions app — no fancy setup needed

Bonus: Founder-led formats + storytelling cues you can steal

This is how you become the face of your brand, without it taking over your calendar.

Optimization

A $50M marketer’s playbook for paid ads

Solid breakdown on what it actually takes to scale FB ad spend past $100k/month.

Covers creative testing systems, funnel strategy, and why most brands stall out before hitting volume.

A must-read if you’re scaling paid.

Read the full post →

Turn Creative Briefs into Revenue

With Neurons AI, agencies can fast-track everything from creative development to client sign-off.

Neurons AI indicates how campaign assets will perform—before launch—so you can deliver smarter, faster, and with confidence.

Using Neurons AI, Teads helped their client improve brand awareness by 64% and ad recall by 29%.

Get Your Neurons Demo