Why Obvi’s pop-up converts like crazy

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Happy Tuesday!

Most people don’t realize you can pull your Meta bid with their internal tool. In today’s issue, we’ll dive into what that means for your ads.

In today’s newsletter,

This issue takes just 2 minutes to read.

Let’s dive into it👇

Executive 1:1 Growth Review for DTC Daily readers. Sit down with our senior growth team. We’ll review channel mix, creative, and SKU economics, flag wasted spend, and build a reallocation plan to lift efficiency.

We meet for 20 minutes to learn your business, then take it in-house and send a custom audit + action plan.

Limited free slots.

Most pop-ups say:

“Enter your email. Get 10% off.” …and we click the❌

Obvi flips it:

Suddenly, it’s not a form — it’s a quiz.

You click once, you’re in. Email is just the next step.

If you haven’t used Triple Whale before:

It’s the best attribution tool for DTC brands.

It tells you which ads, channels, and campaigns are actually driving sales — no more guessing.

Now they’re rolling out a Black Friday AI Workspace.

Use AI + attribution data to decide which offers, creatives, and channels to push before the chaos hits.

Ash Melwani just tested it:

👉Try Triple Whale

Your bid just gets you into Meta’s auction, your CPA is what you actually pay per customer.

👉Check out the tweet on X

Let’s be real: most ad targeting is slow, built on junk data, or relies on the same segments your competitors are buying. That’s why we built AudienceMaker — so you can create, model, test, and launch segments yourself, instantly. Push them right to Meta, Google, TikTok, Amazon and more.

See the platform