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Why this 3-year-running ad keeps driving sales

A complete breakdown on this simple 25-second UGC mashup that continues to sell year after year

Author

Shristi Gupta
June 10, 2025

In partnership with

Happy Tuesday!

Power through your day with these key insights to stay ahead.

  • Start off by checking out our top 5 recommended reads that’s worth your time

  • Sai breaks down why this simple UGC mashup keeps selling for 3+ years

  • Checkout the 43-point CRO checklist to boost your conversions

  • Only 2 days left to join our free workshop: how to make founder-led content that 100x’s your reach

  • Sean highlights why you should use AI to stay ahead of the competition

  • Finally, learn why Father’s Day is the perfect time to boost your AOV

This issue takes 6 minutes to read.

Let’s dive into it👇

Recommended reads

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Ad breakdown

Why this simple UGC mashup keeps selling for 3+ years

This 25-second UGC mashup of Merino wool slip-ons has been running for nearly 3 years, featuring creators praising the comfort of these lightweight slip-ons.

What’s working:

  • Voiceovers focus on the key benefit: comfort.

  • Multiple scenarios (daily walks, easy to wash, many colors) give extra reasons to buy.

  • Captions on every frame ensure the message is clear, even when muted.

What you can steal:

  • Stack multiple UGC clips to create a rolling testimonial effect.

  • Reinforce 1 core benefit from different voices (comfort here).

  • Build ads that communicate fully even without audio.


Conversion

The 43-point CRO checklist to boost your conversions

I came across this amazing article and thought it was too good not to share.

If you’re looking for practical, no-nonsense strategies to boost your ecommerce sales, this is it. The guide is packed with easy-to-implement tips like popups, product page tweaks, and checkout improvements that can really make a difference in how you turn visitors into buyers.

Free live workshop

Only 2 days left to join: How to make founder-led content that 100x’s your reach

Let’s face it, you’re your brand’s best marketing tool. But if you’re not on camera, you’re missing out on massive reach.

We know it’s tough. Video feels awkward, scripts fall flat, and your to-do list is endless. That’s where our free, live workshop comes in.

Join us live — how to make founder-led content that 100x’s your reach
🗓️ June 12th · 9 AM EST · Live with Social Media Head [Hana Moosa]

In just one hour, you’ll learn how to:

  • Brainstorm video ideas using AI that resonate with your audience

  • Script short-form videos that feel authentic, not forced

  • Shoot content quickly with the Captions app (no fancy setup needed)

Bonus: Founder-led formats and storytelling tips you can steal.

This is how you become the face of your brand, without it taking over your calendar.

Optimization

Use AI to stay ahead of the competition

Sean said it right.

But it’s only true for founders adapting faster than the next guy.

The old unlocks were obvious in hindsight:

  • 1998: build a website (Internet era)

  • 2012: run Facebook ads

  • 2025: use AI to operate lean, fast, and smart

Which is why we have AI Launch Codes, to give you ready-to-run workflows, automations, tools, and prompts to stay ahead of the curve.

We drop new use cases specifically to DTC/ecommerce every Monday, Wednesday, and Friday.

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Optimization

Father’s Day is the perfect time to boost your AOV

Consumers are projected to spend a record $24 billion on Father's Day, averaging about $199 per shopper (vs $189 last year).

What you can do:

  • Build unique bundles (e.g., grooming essentials + experiential digital guide or video).

  • Enable Buy-now-pay-later on high‑ticket bundles to boost conversions.

  • Run a 48‑hour flash campaign via email/SMS targeting ages 35–44, using “Last chance” scarcity messaging timed around June 14–16.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.