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Happy Tuesday!

Sometimes, the simplest ads speak louder than any voiceover or flashy edit. Discover how, in today’s edition.

In today’s newsletter,

  • Top 3 recommended reads

  • The secret behind this ad that’s been running for over 800 days

  • Learn why Facebook sales are dropping, but repeat purchases are soaring

This issue takes just 2 minutes to read!

Let’s dive into it👇

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Recommended Reads

Tip: When customers give feedback, respond with openness. Customer feedback forms can be invaluable for this process. When something backfires, own it.

Tip: Merchants looking for AI visibility should create problem-solving content.

Tip: In addition to order confirmations, customers may appreciate receiving SMS for shipping and delivery notifications.

Ad breakdown

800+ days and still running. What’s the secret?

  • Addressing the issue right away:

  • Poking fun at the typical solutions that don’t work:

  • Showing how their product can fix the problem:

Sometimes, simplicity outshines voice-overs and fancy edits.

Retention

Why Facebook sales are dropping, but repeat purchases are soaring

This one has some really helpful comments!

Have questions or feedback? You can write to [email protected]

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