Why your Instagram traffic isn’t converting

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Creative fatigue kills performance.

But constantly making new ads is slow, expensive, and hard to scale.

Cuttable helps you:

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Picture this: Your organic Instagram traffic already trusts you.

How do you know this?

Because they engage with your content regularly; they click through, browse, and show clear buying intent.

But somehow they still don’t convert.

Why?

The issue is almost always your site, not your audience.

Here are 11 simple changes you can do on your site to make your 'organic' Instagram traffic convert better:

1. Use the announcement bar to highlight if you offer free shipping, returns, samples. This gives a final push.

2. Add a short, 1-line product description under the product name. This helps them quickly understand it's key benefits.

3. Keep price short. Avoid using decimals. e.g. say £18 instead of £18.00.

4. Show lifestyle images. This reduces bounce rate and keeps the visitor on the page longer, increases engagement with the image gallery.

5. Add an "arrow" and sneak peek in the image gallery. Allow the shopper to easily explore the educational, aspirational content in the images.

6. Add 3 bullets – who this is for, how this is different, and how to use it. This gets people to imagine how this fits in their life.

7. Show bundles in options. Show other products that go well with this one in options along with how much they save if they upgrade.

8. Optimise the area around the add to cart. Highlight first order offers, return policy, free shipping.

9. Create aspiration by adding customer photos, videos for this specific product. Especially works for social traffic (paid and organic).

10. Use accordions. This helps shoppers to quickly find relevant information and explore that first.

11. Lastly, cross-sell. You want to increase your AOV. If the shopper decided to buy this, what else goes well with this?

Credit: Stuti Kathuria

AI search is gaining attention across the industry.

And AI search is growing, no question. 

But for most websites, traditional SEO still drives the majority of traffic and conversions.

Real-world data shows which tactics continue to perform.

In most cases, all AI tools combined send only a tiny fraction of the traffic that Google organic search still delivers on its own.

Despite that gap, many teams are spending more time chasing AI strategies

This article broke down what continues to work and where teams should focus now.

Here’s the key insights:

Title tags are still one of the simplest and most effective SEO levers to pull.

Their client saw a win by simply adding “& [keyword]” to the existing title tag on their homepage. Nothing else was changed.

Keyword rankings shot up, as did clicks and impressions for queries containing that keyword.

Another tactic that has faded from view with the rise of AI is what’s often called the skyscraper technique.

It focuses on identifying existing high-ranking pages and publishing a stronger, more up-to-date version, and continues to work when a site has the authority and relevance to compete.

Google Search Console data shows that a newly published article on a highly competitive topic reached position two quickly and began driving net new clicks and impressions.

Even in saturated topics, fresh and higher-quality content can quickly climb rankings and generate new traffic.

There’s more in the article, including real examples and data.

👉Read the full breakdown

Shannon grew over 300,000 followers using what she calls the 4H method.

If you look closely at viral posts and top creators, you’ll notice they’re all rotating through the same four content types, whether they label them or not.

This framework does two things well.

It increases your chances of reach and engagement, and it removes the constant “what do I post?” paralysis.

By consistently rotating through the four Hs, your content stays balanced, interesting, and sustainable long term.

1. Heard
Content that makes your audience feel seen.

These are posts or reels that spark the reaction “that’s me.”

They create instant relatability and a sense of belonging by calling out shared habits, frustrations, or unspoken thoughts.

2. Helpful
This is where your expertise shows up.

Educational content, tips, tutorials, frameworks, or simple “try this instead” advice that delivers clear value and positions you as someone worth following.

3. Humor
Relatable, light, and shareable content.

Memes, exaggerations, and unserious moments your audience can laugh at and send to someone else.

Humor builds connection and increases distribution.

4. Happenings
What’s going on in your world right now.

Behind the scenes, work in progress, wins, lessons, or daily moments from your business. This content humanizes your brand and builds trust over time.

Source: shannonmckinstrie

The best HR advice comes from those in the trenches. That’s what this is: real-world HR insights delivered in a newsletter from Hebba Youssef, a Chief People Officer who’s been there. Practical, real strategies with a dash of humor. Because HR shouldn’t be thankless—and you shouldn’t be alone in it.

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